Face Value: Consumers Expected to Spend More on Professional Skin Care

Face Value: Consumers Expected to Spend More on Professional Skin Care

Consumers plan to spend more on non-invasive aesthetic services in 2022 than they have in the last two years — including beauty boosts such as Botox and HydraFacial. 

“People are finally coming out of their pandemic cocoons and no longer hiding behind a mask as often, and everyone wants to look their best,” says Karen Doskow, Director of Consumer Products and Project Manager of Kline’s upcoming The Professional Skin Care Consumer: Attitudes and Behaviors Survey. “Botox and fillers top the list of treatments expected to see strong gains this year, as well as body-focused treatments such as CoolSculpting.” In fact, Kline’s preliminary research found that consumer spending on aesthetic treatments and products will be up by nearly 25% in the coming year. 

Meanwhile, our soon-to-be-published Physician-Dispensed Skin Care: Perception and Satisfaction Survey uncovered a very first: When asked which attributes they value most from a brand, physicians chose marketing for the first time since our report coverage began in 2014, edging out training and education, customer service, and value-added pricing. Brands’ marketing efforts are most definitely being appreciated: Overall brand satisfaction scores were the highest they have ever been in years and, more importantly, all key brands received higher performance scores compared to the previous year on all key attributes. 

It’s also notable that 75% of physicians who participated in the survey indicated an increase in revenue for professional skin care products; more than 80% of physicians have observed an increase in patient spend per visit on professional skin care products this year compared to last year. 

For many more findings, plus a market outlook and extended coverage of e-commerce as it pertains to professional brands offered by doctors, be on the lookout for Kline’s Professional Skin Care Global Series report, available in the fourth quarter of 2021.

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