On February 22 and 23, 2015, professional beauty aficionados gathered at the Excel Exhibition Center in London to get acquainted with the latest trends and product innovations in professional skin care, nail care, and, for the first time, hair care expected to blossom throughout the beauty year of 2015.
While the anti-aging trend has been very strong among professional skin care marketers in the past several years, in 2015, several marketers turn to skin brightening treatments with new product launches and re-formulations. On display at Professional Beauty London, Natura Bissé, a Spanish brand expanding its presence in the United Kingdom, launches its Diamond White Instant Eye Make-up Remover. Intraceuticals introduces a new paraben-free opulence skin care range with Moisture Brightening Cream. Dermalogica brings a re-formulated line of products for skin brightening, PowerBright TRx, comprising three SKUs, to the market. Elemis marks its 25th anniversary with the White Brightening line of three SKUs complimenting two in-salon facials: White Brightening Facial and BIOTEC Sonic White Brightening Facial.
Elemis White Brightening
Facial care is not the only focus in 2015! Many marketers move forward influenced by consumers’ concerns, introducing new lines of products tackling dryness, cellulite, and smooth contouring. The Italian skin care brand Comfort Zone launches a new line for body care called Body Strategist, which includes a scrub and intensive care oil to minimize the appearance of cellulite.
The premium French brand Carita showcased its new Haute Beauté Corps body range of three SKUs to improve body contour. The body range will get its official salon launch later this year in April.
Indeed, 2015 looks promising for the professional beauty industry in the United Kingdom, as consumers have been increasing their spending on beauty salon treatments, as well as take-home products, particularly in anti-aging and skin re-surfacing and brightening treatments. As noted in our soon-to-be-published Professional Skin Care Global Series report, this positive trend has already been visible in the second part of 2014 and strong consumer confidence has been sustained upon entering 2015.
The United Kingdom is not the only market shining this year. In our ongoing journey to discover other interesting and plentiful markets, our research turns to one of the most dynamic, yet least monitored, markets—professional beauty in the Middle East. In 2015, the very first Professional Beauty exhibition in the Middle East gathered more than 3,700 trade professionals from the beauty, spa, and hair industry. The Middle East is evolving into a prominent territory for the professional beauty market due to cultural norms and shifts in consumer behavior that help shape this market’s opportunities. To assist marketers of beauty and personal care products in identifying the opportunities and obstacles in this region, we’re pleased to announce a brand new report—Professional Beauty in the Middle East: Market Analysis and Opportunities. To find out more, please contact our team.
