The U.S. volume of the first edition of Kline’s Professional Skin Care: Global Consumer Attitudes and Behaviors Survey is now published, revealing insights that are anticipated but also equally surprising. Ahead, we debunk common misconceptions about professional skin care consumers as well as the professional skin care market based on the survey’s results. Here are the top five:
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As marketers continue to seek ways to grow through understanding consumers’ needs, our recently published Professional Skin Care: U.S. Consumer Attitudes and Behaviors Survey is a great tool for an unbiased viewpoint of what consumers value most when it comes to purchasing skin care products and choosing outlets to visit for skin care treatments, as well as who and what influences their decisions. Additionally, our upcoming Professional Skin Care Private-Label Products: Importance and Demand Survey will explore the dynamic role of private-label skin care products dispensed through physicians’ offices, further assessing the impact that these products have or will have in the future on the professional skin care competitive landscape. Moreover, this report will identify the key motivating factors that influence physicians to switch to private-label offerings and the product types that are most prominent for private-label while revealing the most important considerations for physicians when choosing to carry their own brand.
Our annual coverage of the Professional Skin Care Global Series report for 2019 continues in key markets including the United States, Europe, and China but also expands to India. The new India report will provide marketers with in-depth information on the country level demand for consumable topical skin care products sold through and used in professional channels of distribution, such as doctors’ offices, beauty institutes and hair salons, and spas.
Written by Karen Doskow – Director of Consumer Products, Sai Swaroop – Project Manager of Consumer Products, and Dana Kreutzer – Senior Analyst of Consumer Products
