“How can brands engage beauty consumers beyond demographics?”
“How can beauty brands break through the clutter?”
“How can beauty brands stay relevant as technology evolves?”
These questions were posed by students in the “Engaging the New Beauty Consumer” team from FIT’s Cosmetics and Fragrance Marketing and Management Master’s Degree Program, a think tank of innovative leadership for the beauty industry, presented at their Capstone Research Presentations last week.
Our team smiled in the audience, realizing that Kline’s newest service, Shop Scout: A Mobile View of U.S. Beauty Shopper Behavior, would help beauty brands answer these very questions.
Shop Scout is a one-of-a-kind research service that offers unrivaled access to shopper opinions and insights captured while they are in the retail environment. Using cutting-edge mobile GPS technology, our shoppers will offer an honest view of the retail environment as they experience it while in Kline’s tailor-made geo-fences, as well as feedback on what is going through their minds during the decision-making process to make (or not to make) a beauty purchase. The results will be delivered via our state-of-the-art interactive business dashboard. Updated on a monthly basis and with several ways of filtering the data, the dashboard allows one to view results from different angles in order to better understand consumer shopping patterns.
View a dashboard sample>>
Read about other key takeaways from the FIT event that will drive new business opportunities and strategy for global beauty marketers in our latest blog from the event, The Seismic Shift Expected in Beauty Consumer by 2030.