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Multi Consumer

Plain vanilla? No way, José! This market’s one with the lot!

– Kline Announces a Report Addressing Multicultural Beauty Product Needs and Expectations.

With the 4th of July still fresh in our minds, it’s an opportune time to reflect upon the cultural diversity and neophilia that makes the United States as vibrant as it is. Demographically, African-American, Asian, Indian, Hispanic, and other people of color already number over one-third of the U.S. population—and their spending power is rising fast. For example, the Asian population, the group with the highest annual household spending in the United States, has seen over 43% growth since 2000. These all are viable markets with distinctive requirements and expectations.Continue reading

Trade Secrets: Seven Key Details You Must Know About Your Competition

Trade Secrets: Seven Key Details You Must Know About Your Competition

Competitive knowledge is critical for every business in order to maintain market positioning, develop and fine-tune new product, business, and pricing strategies, improve cost position, and make capacity decisions. Knowing what your competitors are doing right now—or planning to do in the future—enables your company to make smarter, more proactive decisions to stay ahead, rather than constantly playing catch-up.

The Internet has certainly made a tremendous wealth of company data readily accessible, but the most salient and important details simply aren’t available by searching Google or dissecting annual reports, and most common sources fall short of delivering the most valuable bits of information. Read more…

More than Cosmetic – The New Face of U.S. Beauty Retailing

More than Cosmetic – The New Face of U.S. Beauty Retailing

The retail landscape for cosmetics and toiletries in the United States has evolved substantially over the past five years, with retailers no longer considering themselves bound by a particular channel, but instead many realizing themselves as omni-channel, looking to create a seamless shopping environment whether the consumer is in-store, on a computer, or using a mobile device.

With sales of cosmetics and toiletries in department stores declining over the past five-years, the channel remains challenged as the destination of choice for beauty product consumers due to growing competition from specialty stores, direct merchants, and mass retailers expanding their selection. Department stores are consequently refashioning their beauty departments to offer a more modern shopping environment. Various department stores are merging beauty counters, enabling sales and beauty consultants to fluidly sell more than one brand. By contrast, niche brand in-store boutiques are continuing to expand at stores such as Macy’s, Dillard’s, and Bloomingdale’s. Read more…

The Future is Non-invasively Restoring the Past

The Future is Non-invasively Restoring the Past

As producers of advanced cosmetic lasers and intense pulsed light aesthetic equipment used by dermatologists and plastic surgeons step into the limelight with their new-found alliances with beauty marketers to reach the general market beauty consumer, a better understanding of the professional aesthetics market and its potential is imperative.

Leveraging the skills and synergies of our Professional Skin Care and At-home Beauty Devices reports, Kline will be focusing on the under analyzed nonsurgical procedures market in the Professional Aesthetics: Global Market Analysis and Opportunities report.Continue reading

It's All About Making Scents

It’s All About Making Scents

The market for luxury candles is on fire and fueling the overall growth of the home fragrances market. In fact, 2012 market growth reaching 3.5% was the highest in the past five years thanks to these pricey little luxuries. Prestige candles collectively posted a 6% gain due to exceptional performance from brands like LAFCO, Trapp, and Nest. Mass-market brand Air Wick had an outstanding performance this year because of the launch of its innovative Changing Colors candle.

While candles could be found in all types of containers, shapes, and sizes, the driving force behind category growth was scent, scent, and scent. And there was plenty of scent to choose from.Continue reading

Male Grooming Market

Asia’s Leading Men – 13.4 Billion Reasons Why the Male Grooming Market is Flexing Its Muscles

As a commanding $13.4 billion business, the global male grooming market posted nearly 4% growth and is expected to reach $15.5 billion at the manufacturers’ level by 2017. However, the category’s performance has not been regionally uniform. Western Europe, the largest male grooming market, revealing low single-digit tumescence, while in Asia, the highly-advanced male grooming markets in South Korea and Japan, coupled with the newer vigorous markets of India and China, are driving the growth of the industry.

Continue reading

Keeping Consumers out of the Red Keeps the Sun Care Industry in the Black

Keeping Consumers out of the Red Keeps the Sun Care Industry in the Black

The sun’s rays–usually associated with warmth, vacation, energy, and essential vitamin D–are also our skin’s #1 enemy. For personal skin care manufacturers, they are also a challenge–a compelling invitation to build sustainable business and jointly play an instrumental role in educating consumers about the hazards of overexposing skin to the sun’s rays.

Skin cancer is an ever-growing concern, particularly among the fair-skinned. Aging is the leading skin care condition in the United States, followed by hyperpigmentation. With both of these skin care conditions exacerbated by overexposure to the sun, it is telling that market segments addressing these conditions posted solid gains in 2012, growing by over 4%, according to Kline’s research on the professional skin care market.Continue reading

Eccentricity, Ethnicity, and Electricity Drive the U.K. Professional Beauty Market

Eccentricity, Ethnicity, and Electricity Drive the U.K. Professional Beauty Market

Despite the generally challenging economic climate, the U.K. professional beauty market remains among the fastest paced across all European countries. Today’s cautious, more enlightened, and empowered British consumer is demanding more affordable products and better in-store services to complement their beauty regimes and not tax their budgets.

Taking the biggest cut, the hair-care segment continues to keep ahead of the United Kingdom’s professional beauty market with a 65% total market share, generating £370 million (USD 560 million) in sales at the retail level in 2012. However, consumer visits to hair salons continue to decrease, particularly in the lower-end segment.Continue reading

ISBN Roundup

ISBN Roundup

Earlier this week, top executives from the U.S. salon industry gathered at the 2013 International SalonSpa Business Network (ISBN) Conference in San Antonio, TX, marking the organization’s 40th anniversary.

Among the highlights of Monday’s activities included a panel discussion moderated by Cosmoprof’s Pat Neville. Panel participants included Reuben Carranza, CEO of Wella, The Salon Professional Division of P&G North America; Martin Flaherty, Senior VP of Business Development at Colomer Beauty Brands USA; and Kristin Firrell, VP of Product Development and Education at John Paul Mitchell Systems.

Here are some of the highlights from the panel discussion:Continue reading

Beyond Bed and Bath to Beauty Powerhouse

Beyond Bed and Bath to Beauty Powerhouse

Written by Donna Barson, Senior Associate at Kline

The Bed Bath & Beyond chain of home goods stores isn’t the first place one might think of as a key retail channel for beauty and grooming products, but that may be changing in the future. Since the company purchased the Harmon health and beauty care chain in 2002, it has been putting Harmon departments in its other stores. The company is becoming more aggressive with acquiring new companies, as well as opening new locations, and is further focusing on a cross-pollination strategy, bringing themes from one type of store into another.Continue reading