EYE ON TECHNOLOGY: How Beauty Brands Stay Ahead of the Curve
The concept of “if you can’t beat them, join them” has become one of the strategies for growth within the beauty industry recently, with many major players acquiring promising brands. While the most commonly acquired brands were in the beauty space, the situation is changing as companies race to keep up with Gen Z and remain competitive technologically. Staying ahead of competitors with the most innovative app or latest in-store technology is just as crucial as keeping up with product trends. Continue reading
How are natural foods, beverages, and OTCs disrupting the market for traditional OTCs?
While natural foods and beverages are the predominant focus at the Natural Products Expo West by New Hope Network each year, there were several trends Kline noted that are pertinent to natural OTCs and supplements.
The blurring of lines on health claims where foods and beverages are making claims of boosting health and immunity continues. Claims that were once reserved mainly for nutritional supplements, vitamins, minerals, and probiotic supplements are now found on natural foods and beverages.Continue reading
Naturals – The New Mainstream Wonders of Beauty
Naturals continue to gain strength with today’s increasingly conscious consumers who choose greener alternatives in all aspects of their lives, be it food, detergents, or beauty and personal care products. The record-breaking size and attendance of the Natural Expo West Show we attended earlier this month has undoubtedly confirmed that natural products are a mainstream movement that is here to stay. Here are some key observations our team made for the upcoming 2018 edition of our Natural Personal Care Global Series report.Continue reading
Multiple Scenarios of PCMO Demand through 2040 Unveiled in Kline’s New Analysis
The global passenger car motor oil (PCMO) market is on the cusp of significant change triggered by forces shaping the future of mobility. Kline’s soon-to-be-published analysis The PCMO Market in 2040: A Long-term Outlook evaluates how and when PCMO demand will change as a reaction to emerging disruptive technologies redefining mobility, including the advent of ride sharing, autonomous vehicles, and the emergence of electric vehicles (EVs).Continue reading
Top Five Trends to Watch in the U.S. Professional Skin Care Market
The U.S. professional skin care market performed at its best in 2017, posting a strong growth of over 6%. Findings from our recently published U.S. volume for our Professional Skin Care Global Series reveal several reasons behind this solid growth, and some of the noteworthy developments are discussed below.
- Two key channels continue to dominate
The medical care providers channel is the largest channel of distribution and continues to gain market share. The number of physicians providing skin care treatments and dispensing products is increasing quickly, creating a favorable environment for beauty marketers. Continue reading
Adding Ambience: Eye on the Commercial Air Care Market
Industrial and institutional odor control products consistently demonstrate strong growth compared with other professional cleaning segments. Products like odor control, air and fabric refreshers, air fresheners, and odor eliminators are widely used by cleaning professionals to improve the cleanliness and appearance of facilities.
The professional air care market has posted a compound average annual growth of 3.0% from 2013 to 2017, according to Kline’s Janitorial and Housekeeping Cleaning Products and Foodservice Cleaning Products studies, published in 2017. These products contributed over $400 million to the industrial and institutional cleaning industry in 2017. Continue reading
Crop Protection Manufacturers Report Preview
Here’s an early look at our estimated sales in our 2017 Crop Protection Manufacturers Report, which includes sales volumes for the top 20 manufacturers, plus an estimated sales summary for the remaining companies. Total crop protections sales volume is estimated at $10.65 billion in 2017, an increase of 5.1% increase over 2016. Generic company volumes are estimated at $2.4 billion or about 23% of the total.Continue reading
Four Strategic Levers for Beauty Legacy Brands to Reignite Relevance in an Indie Brand World
The facts are in: 2017 was not a good year for some of beauty’s mega brands. Industry icons like Cover Girl and Gillette, former and current Procter & Gamble brands, respectively, reported disappointing sales despite their usual big wallet marketing budgets. Noteworthy indie brands, such as Huda Beauty and Glossier, are realizing off-the-chart growth, with by comparison, change purse budgets. While the path forward does point to marketing budgets shifting to social media, as well as engaging with well-known (and often increasingly expensive) influencers, such as Michelle Phan, that approach may only partially help mega brands sustain if not regain their stature and relevance with consumers. Susan Babinsky, head of Kline’s CPG management consulting team, provides her point of view on four key strategic levers that mega brand leaders need to adopt in whole or in part to remain competitive.Continue reading
The U.S. Beauty Devices Market Rebounds, Spearheaded by the Acne Category Posting Over 40% Growth
Fueled by the acne category, the U.S. beauty devices market rebounds and is back on a growth trajectory, according to Kline’s recently published Beauty Devices: U.S. Market Analysis and Opportunities, analyzing the full year of 2017. Contributing to the healthy growth, many new, innovative products were launched and new marketers have made their way into the industry.Continue reading
Beauty Devices: What’s Powering Growth?
Our recently published report on the beauty devices market showed optimistic growth in the United States in 2017, which was in contrast to the 3% decline the prior year. Globally, we expect that the beauty devices market will grow stronger in 2017 than in 2016, based on preliminary findings of our Europe and Asia research. Kline’s beauty device experts Kelly Alexandre and Karen Doskow weigh in on the market moving forward.
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