What’s Driving Growth in the Industrial and Institutional Wipes Market?
The industrial and institutional cleaning wipes market presents opportunities for companies to tap into this growing segment. All major end-use segments are expected to increase consumption of wipes, reflecting the need for superior cleaning products and to maintain clean and healthy facilities. The ease of use and convenience that wipes offer end users will contribute to future growth across all end-use segments, largely for general-purpose wipes. End-use segments, such as healthcare facilities, food service, and schools and universities, will continue to emphasize the importance of clean surfaces and hands in order to minimize germs and illness at their facilities. Wipes are expected to play a key role in this goal.
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Birkenstock’s Entry and Numerous Novelties Hit Vivaness 2017
Natural personal care products continue to conquer the beauty world, confirmed not only by the large crowd seen at the Vivaness show in Nuremberg this past weekend, but also by the dynamic growth this market experiences each year. While most marketers continue to innovate, bringing nature’s best ingredients to consumers’ faces and bodies, a new and unexpected entry is taking the market by the storm—Birkenstock Natural Care.
Best known as a leader in the footwear industry, Birkenstock is making its way into the natural personal care market with a natural beauty care line based on the same raw material that is also the key component of its original shoe insole: natural cork. Birkenstock Natural Care is comprised of five treatment ranges encompassing ingredients like arctic moss, argan oil, baobab, moringa, and elderberries, alongside cork oak extract, which has been discovered to provide anti-aging benefits. Coming in a unique design and equipped with a refill system and airless dispensers that protect the content from oxidation, contamination, and dehydration, this new brand is expected to
launch in select key markets this fall.Continue reading
Discover the Impact of Devices on Traditional OTCs
There has been a fair amount of research on the therapeutic effects of light technologies for a broad range of conditions, such as allergies, wound healing, fibromyalgia, neuropathy, and even to help minimize the side effects of chemotherapy and radiation treatments for cancer patients. Polarized medical light has been found in studies to be particularly effective for pain management, wound healing, and other conditions because of its ability to penetrate deep into the body and stimulate healing at the cellular level. As such technologies are studied and more devices are brought to market, these products could have an impact on traditional OTC drugs. Kline’s upcoming Self-care Devices: U.S. Market Analysis and Opportunities study will examine the size, growth, and impact such devices have and are expected to have in the future on traditional OTCs across various categories, including acne, allergy, anti-itch, cold sores, hair regrowth, pain, and sleep aids, among others.Continue reading
Consolidation Results in New Companies Leading the Developments for the Home Fragrances Market
Written by: Dana Kreutzer, Analyst, Consumer Products
The home fragrances market is thriving, driven by new aesthetically pleasing products, personalization, natural ingredients, and, more importantly, the creation of new companies and multiple acquisitions in 2016.
Newell Brands officially enters the market, with the completion of its merge with Jarden Corporation, the parent company of Yankee Candle. Newell Brands also shows a further focus in growing its home fragrance portfolio by announcing the acquisition of Smith Mountain Industries, a provider of historically fast growing brands, such as WoodWick and RibbonWick. Continue reading
Beauty’s Notable Disruptors Move Categories Across the Board
Indies, beauty’s notable market movers, are disrupting categories across the board with innovative product offerings and utilizing social media platforms to appeal to experimental consumers. Kline’s new Beauty’s Most Buyable Brands: Global Tracking Service will take a close look at these disruptors and assess what makes them relevant in today’s marketplace. In the following interview, Kline’s experts answer important questions on this upcoming report.Continue reading
The Emerging Moroccan Consumer Automotive Segment Benefits from an Improved Economy and Modernized Vehicle Parc
The total demand for consumer automotive lubricants in Morocco is an estimated 29 kilotonnes in 2015. The largest share of the demand comes from engine oils, including PCMO, PCDO, and 2T/4T, with a demand of over 70% of the total consumer lubricant volume. This is followed by gear oil with about 13% and grease and ATF with the remaining share.
What’s the Impact of Natural OTCs on the Traditional OTC Market?
Laura Mahecha, our healthcare industry manager, recently attended CHPA’s President’s Forum in Malvern, PA, to speak about the dynamic adjacent OTC categories that make a mark on traditional OTCs. One of these categories is natural OTCs, which refers to non-drug, non-monograph, plant- or supplement-based, or homeopathic products that often make claims of support, prevention, maintenance, and/or treatment of minor conditions or ailments. Such products are increasingly popular among consumers and have posted healthy growth recently.
In fact, sales of natural OTCs are up 11.4% compared with 4.2% growth for traditional OTCs over the same timeframe, according to the last published editions of Kline’s Nonprescription Drugs USA and Natural OTCs: Impact of Non-drug Products on the U.S. OTC Market. Natural products offering enhanced immunity for cough/cold and digestive immunity account for more than two-thirds of the natural OTC market, but products touting improved brain health/memory are growing at the fastest pace among natural OTC brands.Continue reading
The Future of Malls: Experience Centers
The future of malls has been and is still being hotly debated, as anchor stores, which have historically pulled customers into shopping at malls, have slowly but surely been losing traction with consumers. These anchor stores of course are department stores, which is the slowest growing channel in beauty in 2015, according to our Cosmetics & Toiletries USA report. Iconic staple brands, such as Clinique, Estée Lauder, and Lancôme, which typically drew shoppers to department store counters, have expanded their distribution to retailers like Ulta and Sephora, which are stores resonating with younger consumers. As some of the largest department stores, such as Macy’s, Sears, and JCPenney, continue to close locations, what remains the more overarching question—how will the locations that remain open increase foot traffic and sales?Continue reading
The Game-changing Jan/San Market Trends
Kline is now working on our largest I&I market study, Janitorial and Housekeeping Cleaning Products: U.S. Market Analysis and Opportunities, and we have uncovered several trends that will significantly change the market in the near future.
Rising labor costs with minimum wage increases are driving industrial and institutional (I&I) end users to cut back on costs, which includes less spending on cleaning chemicals and/or reduced frequency of performing certain cleaning tasks. There is also some growth in private-label cleaning chemicals as end users seek low prices and value from their jan/san products. There are cycles of outsourcing and doing the work in-house among end users, such as office buildings and industrial parks. Continue reading
Greener than Ever, Natural Products Continue to Bloom
Natural personal care products continue to make waves across categories, appealing to increasingly demanding consumers looking for the next best natural product that meets their performance expectations and is more rooted in nature. In the following interview, beauty expert Naira Aslanian reveals some highlights from our just-published Natural Personal Care Global Series report.
How does Kline define the natural personal care market?
Our natural personal care segment includes all brands that position themselves as “natural.” Our knowledgeable chemical experts analyze a brand’s ingredients and assigns it a rating of 1 to 10. Continue reading
