Rx-TO-OTC SWITCH: An Important Enabler of Self-Care and a Growth Engine for the OTC Market Complimentary Whitepaper The COVID-19 pandemic accelerated major shifts in consumer behavior, intensifying over-the-counter (OTC) usage and purchasing. Moreover, the public health emergency caused consumers to find new ways to care for themselves through virtual doctor visits and the use

  THE CONSUMER SELF-CARE EXPLOSION: Implications and Opportunities forWellness and Treatment Products Complimentary Whitepaper Over the last six years, we have seen an evolution and broadening of actions that consumers have adopted, in varying degrees, to take better care of themselves. In particular, the 2020 pandemic intensified the resolve of most all consumers to do something to care