Earlier this week, we attended the annual American Academy of Dermatology (AAD) conference to scope out what’s new in the world of professional aesthetics, from topicals to injectables and lasers. Below are the most notable tidbits we saw and heard at the conference.
#1 Both Rx and OTC marketers are very focused on providing options for treatment of eczema, psoriasis, and dermatitis.
#2 Skin tightening is gaining traction among doctors and consumers. New topical neck lift products were seen from NeoStrata along with the category captain Nectifirm from Revision Skin Care.
#3 Christie Brinkley was recently signed as a celebrity spokesperson for Ultherapy, the non-surgical skin tightening procedure owned by Merz.
#4 The theme of calm skin was interwoven in educational sessions, as well as on the exhibit floor.
#5 Hyperpigmentation continues to be at the forefront of the aesthetics market, especially seen in the exhibit hall. SkinCeuticals featured its latest product Discoloration Defense at its booth.
#6 Marketers continue to focus on new types of sun care with different finishes and formulae.
#7 ZO will be introducing its re-branded line in April 2018. The line has been paired down substantially and has sleek, new packaging.
#8 Many are wondering what Colgate-Palmolive will purchase next following the company’s recent acquisition of EltaMD and PCA Skin.
#9 Aesthetic equipment continues to gain traction in the tattoo removal market.
#10 Multi-faceted Hydrafacial partners with ColorScience, ZO, and SkinCeuticals.
Many of these trends and products are tracked in our Professional Skin Care Global Series – a comprehensive series of reports analyzing the dynamics, competitive forces, product trends, forecasts, and future trends in key markets, such as Europe, China, South Korea, and the United States. Furthermore, as the demand for nonsurgical aesthetic services continues to increase, we will take a deep look into this segment. Coming this spring, the new edition of Professional Aesthetics: U.S. Market Analysis and Opportunities will explore non-surgical approaches that medical doctors, aestheticians, and other professionals employ to address skin care concerns from fine lines and wrinkles to hyperpigmentation.