How are Retailers Supporting Black-Owned Beauty?

How are Retailers Supporting Black-Owned Beauty?

More and more retailers are joining the movement to help end racial injustice and discrimination. In June 2020, Sephora became the first major beauty retailer to take Aurora James’ 15% pledge, which calls on retailers to commit to a minimum of 15% of their shelf to Black-owned businesses. Some of the Black-owned brands already carried by Sephora are Fenty Beauty, Pat McGrath Labs, Briogeo, Adwoa Beauty, Golde, KNC Beauty, and Shani Darden Skin Care. The retailer also recently revamped its Accelerate incubator to specifically focus on assisting BIPOC (Black, Indigenous and People of Color) founders. Later in November 2020, Macy’s, Bloomingdale’s, and Bluemercury also came on board to support this initiative.Continue reading