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During 2020, virtually every industry and every aspect of how we live, work, and communicate was thrown into disarray due to the COVID-19 pandemic. The necessity to respond to the global crisis with tech-savvy, relevant, and timely solutions was a catalyst that sparked the rapid development and implementation of evolutionary trends on a scale we’ve
Trimmers and clippers emerged as the strongest category in the U.S. hair tools and appliances market during 2020, as many consumers turned to home kits to cut their hair. The revelation comes from Kline’s soon-to-be-published Hair Tools and Appliances: United States Market Analysis and Opportunities report, which covers both the professional and retail channels and three major categories: hair dryers, hot tools, and trimmers and clippers.
“Skinification of hair,” a trend that has gained popularity in recent years, is expanding its reach in professional hair care. The trend is led by growing consumer awareness that the benefits of a good skin care regimen can be expanded to the scalp, which is essentially an extension of the facial skin. Professional salon brands
Many salon clients across the United States went into panic mode when salons were indefinitely closed because of the COVID-19 pandemic. Consumers’ initial thoughts revolved around how they would maintain their look without a regular salon visit, but as the shutdown extended from days to weeks to months, concern shifted to the salons themselves. Customers
The subject of intimate beauty is becoming less intimate—and the market is seeing substantial increases as a result. At one time, the topic of intimate beauty was considered taboo, and products were limited to mass retail aisles. But the U.S. market started to gain significant momentum in the last few years, and now, against the
The hair tools and appliances market has finally been bitten by the Artificial Intelligence (AI) bug.
Intimate beauty was deemed a trend poised to shape the cosmetics and personal care industry this year. Now, with the unprecedented COVID-19 outbreak, consumers have prioritized essential items such as hand sanitizers, body cleansing products, and facial skin care. So what does this mean for intimate beauty care products as we make our way through 2020?
Following a year of respectable performance in 2019 with 4.2% sales gains, the U.S. home fragrances market is poised to end the year with flat growth, which is considered an outstanding result in these uncertain times.
Among the major shifts occurring in the salon industry are stylists moving from salons to independent businesses. The recently published Independent Stylist Study covering the United States, the United Kingdom, France, Russia, and Brazil reveals the key reasons independent hair stylists could become the turning point for the professional hair care industry. Here’s a rundown:
Dispensing skin care has become a vital part of aesthetic physicians’ businesses in 2020. The reason: It offers an additional source of revenue to their core business, which in most cases, has suffered tremendously due to COVID-19. Our soon-to-be published report, Physician-Dispensed Skin Care: Perception and Satisfaction Survey, will focus on the pandemic’s impact on aesthetic physicians’ businesses and what the “new normal” will look like from now and through 2021.
