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Innovation continues within the personal care ingredients industry with a significant number of new product launches at both In-Cosmetics and the New York Society of Cosmetic Chemists (SCC) Suppliers’ Day that happened recently. Examples include Eastman who promoted a natural emollient for leave on skin care products and Kobo launched a non-nano zinc oxide.
To make the most of a tough situation, home fragrance marketers must retrench, reinvent, and rethink their product development, distribution, and marketing strategies in order to provide the kind of innovative products at an affordable price that consumers demand at this time. Certainly innovative delivery systems, repackaging, and other product-centric innovations are a consideration, but marketers must also consider how and where consumers can access their products.
In the midst of the worst economic crisis that the world has experienced since the Great Depression, Revlon has somehow managed to finally register positive net income for the year…So what is Revlon doing differently?…
