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Kline Says Home Fragrance Marketers Must Turn up the Heat in the New Economy

While there have been a few glimmers of hope, the bleak economic news continues to take a toll on the consumer products industry. However, despite lackluster sales over the past year, the home fragrances market is well-positioned to capitalize on the fact that, for a variety of reasons, consumers are spending much more time at home. This “cocooning” trend offers significant potential for home fragrance marketers to retrench and diversify in order to stay afloat – and even prosper – in the face of economic strife. More…

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