As the world continues to grapple with the COVID-19 pandemic, the global economic outlook is also uncertain. One thing that is certain is that even under lockdown, people will continue to use essential personal care products. For that reason, these types of products will be less affected.
There will also be sharp levels of growth in some essential product categories, such as hand sanitizers and liquid soaps, as they are now needed more than ever. However, there are many products that are not as buoyant. Ingredient groups, such as ultraviolet absorbers, pigments, and hair fixative polymers, which are used in sun care products, makeup products, and hair styling products, respectively, could be the hardest hit.