Despite the COVID-19 crisis, declining GDP rates, and tremendous political turbulence plaguing the country, the natural segment of the Brazilian beauty industry grew at 10% in 2020, on par with 2019 levels. Continue reading
Category Archives: Wellness
A Trend a Day This December — Enjoy Kline’s 2020 Countdown Calendar
During 2020, virtually every industry and every aspect of how we live, work, and communicate was thrown into disarray due to the COVID-19 pandemic. The necessity to respond to the global crisis with tech-savvy, relevant, and timely solutions was a catalyst that sparked the rapid development and implementation of evolutionary trends on a scale we’ve never seen before.
With 2020 almost over, we want to part with it on a positive note by reflecting on these progressive, dynamic trends and how they will come together to help us “rebuild better” post-COVID-19.Continue reading
The Ever-Growing Wellness Movement: Breaking Boundaries in Beauty, Healthcare, and Food & Nutrition
In this new episode, Kline’s experts—Karen Doskow, Director of Consumer Products, and Laura Mahecha, Industry Manager of Healthcare—talk about the various facets of wellness, drawing upon insights from our collection of wellness reports. Continue reading
Head-to-Toe Wellness: Top 10 Best Research Resources
The wellness space has emerged in an exciting way, penetrating new market segments such as beauty, healthcare, and food & nutrition. Nowadays, wellness products can span the gamut from personal cleansing products, hand soaps, aromatherapy, and home fragrances to nutritional supplements, sleep aids, probiotics, and CBD. Our published studies in wellness show that all of these segments are seeing notable increases, ranging from 3% to an impressive 220% in 2020. As wellness is redefining these segments with new product positionings, we’ve compiled a list of our top 10 most valuable resources in this space:
Intimate Beauty Brands Lean on Professionals During Pandemic
Intimate beauty was deemed a trend poised to shape the cosmetics and personal care industry this year. Now, with the unprecedented COVID-19 outbreak, consumers have prioritized essential items such as hand sanitizers, body cleansing products, and facial skin care. So what does this mean for intimate beauty care products as we make our way through 2020? Continue reading
Home Fragrance: Pivoting with Digital Saves Market
Following a year of respectable performance in 2019 with 4.2% sales gains, the U.S. home fragrances market is poised to end the year with flat growth, which is considered an outstanding result in these uncertain times. Continue reading
Hand Sanitizers: From Stockpiling to FDA Warnings
Consumers have shifted to hand sanitizers in the last few months as an adequate substitute for handwashing to protect themselves against COVID-19. Due to the unprecedented surge in demand, heritage players like Purell and Bath & Body Works are facing out–of–stock issues, while a new wave of products has emerged courtesy of beauty companies large and small, including LVMH and Tan-Luxe. Continue reading
Independent Companies Disrupt the Food and Beverages Market
Driven by health-conscious consumers, social influencers, technology, people who are increasingly adopting flexitarian diets, millennials, and the rise of Gen Z, food and beverage indies are witnessing double- and triple-digit growth rates. Some of the key product types offered by these indie companies include protein-based, meat-alternative, and plant-based products.Continue reading
Sales of Supplements Surge in 2020
Overall, the U.S. market for nutritional supplements is up nearly 15% so far in 2020 as consumers seek to protect their health with immune-enhancing products. All segments of the market increased by double-digit growth rates, with particularly high gains for vitamins A, B12, C, D, iron, magnesium, zinc, echinacea, and elderberry. Continue reading
Who’s Next: A Look at Natural Personal Care Acquisitions (Part Two)
The popularization of ethical and healthy lifestyles in Europe and the United States has made its way to Brazil. The demand for cruelty-free, vegan, and organic products is growing, and consumers embrace brands promoting a socially and environmentally responsible message. Lately, brands and product lines with natural claims have swarmed the Brazilian market, posting strong sales growth of 10% in 2019, according to our recently published Natural Personal Care Global Series.Continue reading