Healthcare and Wellness

Evolving Industry: Consumer Healthcare Categories Pivot Toward Wellness

The consumer self-care industry is shifting in the wake of the COVID-19 pandemic, with both consumers and retailers focusing on wellness. 

According to the University of California, Davis, “Wellness is an active process of becoming aware of and making choices toward a healthy and fulfilling life. Wellness is more than being free from illness; it is a dynamic process of change and growth. It is a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity.” Continue reading

Home Fragrances USA Premium Brands

Home Scents: Unprecedented Growth Continues in 2021

After outstanding double-digit growth in 2020, the home fragrances market is poised to continue outpacing its pre-pandemic performance, with all-channel retail sales anticipated to maintain strong growth in 2021, according to Kline’s recently published Home Fragrances USA. Candles will be driving much of the growth for the next few years, as consumers will continue to work from home and place value on surrounding their home with scent. Existing trends will continue to reign, with premium products and extensive brand portfolios making an impact on the market.  Continue reading

What’s Next for Home Fragrances Following the 2020 Scent Surge

What’s Next for Home Fragrances Following the 2020 Scent Surge

The pandemic ignited a renaissance for the home fragrance industry as consumers acquired a new appreciation for home scent while spending more time in their personal spaces. As we conclude research on this dynamic market for our 23rd edition in our Home Fragrances: U.S. Market Brief report series, we are anticipating the market to achieve a 17% increase in retail sales or greater, with candles notably outperforming the market. Continue reading

Clean Label: Top 3 Largest Ingredient Categories in the United States

Clean Label: Top 3 Largest Ingredient Categories in the United States

For a product to be considered a clean-label one, ingredients are the main consideration. There are no current scientific, legal, or regulatory definitions for clean-label ingredients.  However, three main criteria are generally followed to recognize an ingredient as clean label: Ingredients should be naturally derived, non-GMO, and easily recognizable or do not have a chemical-sounding name.  Continue reading

Healthcare KlinePULSE Immune Support

Immune Support Has Been Accelerated by the Pandemic

While prevention and boosting immunity have always been important tools in selfcare, since the COVID-19 pandemic started in the United States in March 2020, consumers have wholeheartedly embraced using various vitamins, minerals, herbs, and other products to ward off illness and help support their immune systems.  Immune support products can span multiple product types but typically include one or more of the following: 
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Clean Label Infographic

Navigating How U.S. Consumers Perceive “Clean” in Food and Beverages

As consumers pay an increasing amount of attention to health and well-being, they also focus on clean or green labels. The specific definition of “clean” is still open to various interpretations from consumersAlthough regardless of how they describe the term, food and beverage brands take notice and label products with specific claims to appeal to consumers.

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Indie Beauty Brands in the Natural and Clean Beauty Space

Indie Brands to Watch in the Natural Beauty Space

As the world first entered coronavirus-related shutdowns in March 2020natural beauty brands were suddenly tasked with offering two important points of differentiation: authenticity and the ability to pivot.  

While conventional brands indeed managed to navigate the pandemicindies were often the first to react to itThey shifted marketing campaigns, becoming more consumer-focused, personalized, and willing to consider consumer feedback. As a result, consumers gravitated toward these authentic and relatable companies, as shown in our recently published Natural and Clean Beauty Global Series ReportIndependent beauty brands became an even stronger driving force behind the growth of the natural and clean beauty market in the United States, advancing more than 30% collectively, compared to a near flat growth for conventional brands.  Continue reading

Natural and Clean Beauty 2021

Clean Claims Resonate in 2020 and Help Propel Natural Personal Care Products Market

While 2020 saw significant market changes and shifts due to the coronavirus pandemic, one trend remained constant: The market for clean and natural products continued to advance. Claims of clean ingredients have trended for years in the United States, promoting the idea of product safety by eliminating controversial chemicals from formulas. The idea of safer formulations, especially in categories such as deodorants and antiperspirants and personal cleansing, resonated with consumers during the time of the public health crisis, helping to propel the natural personal care market upwards of 5%, according to Natural and Clean Beauty: United States Market Analysis & Opportunities  (published in January 2021) Continue reading