A Trend a Day This December — Enjoy Kline’s 2020 Countdown Calendar

Posted on December 4, 2020December 4, 2020 by Vera Sandarova

During 2020, virtually every industry and every aspect of how we live, work, and communicate was thrown into disarray due to the COVID-19 pandemic. The necessity to respond to the global crisis with tech-savvy, relevant, and timely solutions was a catalyst that sparked the rapid development and implementation of evolutionary trends on a scale we’ve never seen before.

With 2020 almost over, we want to part with it on a positive note by reflecting on these progressive, dynamic trends and how they will come together to help us “rebuild better” post-COVID-19.Continue reading→

The Ever-Growing Wellness Movement: Breaking Boundaries in Beauty, Healthcare, and Food & Nutrition

Posted on September 2, 2020September 2, 2020 by Marcela Chifu, Marketing Manager

In this new episode, Kline’s experts—Karen Doskow, Director of Consumer Products, and Laura Mahecha, Industry Manager of Healthcare—talk about the various facets of wellness, drawing upon insights from our collection of wellness reports. Continue reading→

Head-to-Toe Wellness: Top 10 Best Research Resources

Posted on August 26, 2020August 26, 2020 by Marcela Chifu, Marketing Manager

The wellness space has emerged in an exciting way, penetrating new market segments such as beauty, healthcare, and food & nutrition. Nowadays, wellness products can span the gamut from personal cleansing products, hand soaps, aromatherapy, and home fragrances to nutritional supplements, sleep aids, probiotics, and CBD. Our published studies in wellness show that all of these segments are seeing notable increases, ranging from 3% to an impressive 220% in 2020. As wellness is redefining these segments with new product positionings, we’ve compiled a list of our top 10 most valuable resources in this space:

Continue reading→

Intimate Beauty Brands Lean on Professionals During Pandemic

Posted on August 19, 2020August 25, 2020 by Dana Kreutzer, Senior Analyst

Intimate beauty was deemed a trend poised to shape the cosmetics and personal care industry this year. Now, with the unprecedented COVID-19 outbreak, consumers have prioritized essential items such as hand sanitizers, body cleansing products, and facial skin care. So what does this mean for intimate beauty care products as we make our way through 2020? Continue reading→

Home Fragrance: Pivoting with Digital Saves Market

Posted on August 13, 2020August 25, 2020 by Dana Kreutzer, Senior Analyst

Following a year of respectable performance in 2019 with 4.2% sales gains, the U.S. home fragrances market is poised to end the year with flat growth, which is considered an outstanding result in these uncertain times. Continue reading→

Hand Sanitizers: From Stockpiling to FDA Warnings

Posted on August 5, 2020August 12, 2020 by Dana Kreutzer, Senior Analyst

Consumers have shifted to hand sanitizers in the last few months as an adequate substitute for handwashing to protect themselves against COVID-19. Due to the unprecedented surge in demand, heritage players like Purell and Bath & Body Works are facing out–of–stock issues, while a new wave of products has emerged courtesy of beauty companies large and small, including LVMH and Tan-Luxe. Continue reading→

Independent Companies Disrupt the Food and Beverages Market

Posted on August 4, 2020August 25, 2020 by Sai Swaroop, Project Manager

Driven by health-conscious consumers, social influencers, technology, people who are increasingly adopting flexitarian diets, millennials, and the rise of Gen Z, food and beverage indies are witnessing double- and triple-digit growth rates. Some of the key product types offered by these indie companies include protein-based, meat-alternative, and plant-based products.Continue reading→

Sales of Supplements Surge in 2020

Posted on July 29, 2020August 12, 2020 by Laura Mahecha, Industry Manager

Overall, the U.S. market for nutritional supplements is up nearly 15% so far in 2020 as consumers seek to protect their health with immune-enhancing products. All segments of the market increased by double-digit growth rates, with particularly high gains for vitamins A, B12, C, D, iron, magnesium, zinc, echinacea, and elderberry. Continue reading→

Who’s Next: A Look at Natural Personal Care Acquisitions (Part Two)

Posted on July 10, 2020August 12, 2020 by Karen Doskow, Director

The popularization of ethical and healthy lifestyles in Europe and the United States has made its way to Brazil. The demand for cruelty-free, vegan, and organic products is growing, and consumers embrace brands promoting a socially and environmentally responsible message. Lately, brands and product lines with natural claims have swarmed the Brazilian market, posting strong sales growth of 10% in 2019, according to our recently published Natural Personal Care Global Series.Continue reading→

Who’s Next: A Look at Natural Personal Care Acquisition Targets (Part One)

Posted on July 1, 2020August 12, 2020 by Karen Doskow, Director

With the recent announcement of L’Oreal’s intent to purchase Thayers Natural Remedies—plus Shiseido’s and LVMH’s purchases last year of Drunk Elephant and Tatcha, respectively—it seems that the naturals personal care market has become a hotbed for future acquisition targets. Natural personal care market growth has been on a strong upward trajectory as consumers quickly gravitate to brands with unique product premises and socially responsible messages. Continue reading→