Changing Paradigms in Air Care

Changing Paradigms in Air Care

Over the past 10 years, sales of air care products have grown at a healthy compound average growth rate of 6%. While the popularity of traditional candles has subsided over this period of time, diffusers and room sprays have gained market share. Innovation in candle shapes and forms, as well as in new dispersal systems and multifunctional products has helped drive sales in all air care categories. Among key industry trends are innovations in fragrances, but also added functionality, including odor elimination and air freshening. Home fragrance marketers are also increasingly adding products that are environmentally friendly or reflective of the green movement. Over the next five years, the air care industry is expected to grow at a compound average growth rate of 2,3%.

For more detailed information about the US air care industry, check out our latest presentation here: http://www.slideshare.net/klinegroup/cspa-2011-final

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