Kline is actively conducting research with end users of laundry chemicals to assess their usage, perceptions, and perspectives on emerging trends. The extended care segment, including nursing homes, assisted living, and independent living facilities, are part of this research. The most commonly used laundry chemicals among extended care facilities are detergent, bleach, and fabric softeners although unscented softeners are preferred due to the fragile patient populations at these facilities. Extended care facilities are most concerned with sanitizing and disinfecting their laundry, resulting in a majority preferring to process laundry on the premises rather than sending it out. Other important laundry chemical attributes for this end-user group include chemical performance and stain removal.
Nursing homes are providing more medical, rehabilitative, and physical therapy services as a result of changes in Medicare reimbursement that have encouraged more rehabilitation services at home to reduce costs. This has had an impact on occupancy rates, facility size, and the number of patient days at nursing homes. All of these trends impact spending by these facilities on laundry chemicals.
Learn about these trends and their impact on laundry chemical spending now and in the future from Kline’s Laundry Chemical Products USA: Market Analysis and Opportunities, which covers commercial laundries, extended care facilities, hospitals, lodging establishments, prisons and jails, small on-premise laundries, shirt laundries, and major on-premise laundries such as colleges, building service contractors, and military bases. This report will be published this summer and provides a full assessment of this $1 billion market with sales provided by end-use segment, product category, and supplier. By combining results from structured surveys of over 500 commercial end users with market size and trend insights captured from our in-depth interviews with suppliers and distributors, Kline’s study provides a comprehensive market assessment grounded in reality. To learn more, contact us.