The 54th edition of Cosmoprof Worldwide Bologna once again proved to be a success, offering beauty professionals a vast networking platform, numerous educational opportunities, and a giant exhibition area that featured around 3,000 players from over 60 countries. Sustainability remained the predominant theme of the event, highlighted by its importance in the beauty and wellbeing industry, as well as how brands are undertaking initiatives to help protect the environment.
“It was great to meet with industry peers and explore the latest products and trends in the ever-changing beauty industry,” says Clément Perpignan, Senior Analyst in our Beauty and Wellbeing sector. Here are some key highlights that stood out:
- Italian-born companies played a key role in the hair care area, with brands such as Davines, Oway, Medavita, Nashi Argan, and Insight holding the largest booths. Oway presented an exhibition on plastic consumption throughout history, which served as a powerful reminder of the beauty industry’s impact on the environment. O’Right showcased its latest shampoo bottle made of 100% post-consumer plastic, as well as its zero-carbon Green Tea shampoo.
- Beauty devices were present among the offerings of several manufacturers, including Alfaparf. Alfaparf Group was present with all its key brands, including Dibi Milano and Becos, but the group was mostly focused on promoting the effectiveness of APG Tech and its devices. Comfort Zone presented FACE SPAce, an innovative facial treatment pairing skin care products with tools and devices for fast results. Other skin care brands making a splash at the busy event were Cinq Mondes/Algotherm, Laboratoire Ericson, and Mesoestetic—all tracked in our Professional Skin Care Global series report.
- Londontown’s Quartz Illuminating Nail Concealer was one of the Cosmoprof Awards winners in the nail products category. The innovative product is designed to be applied on its own and claims to neutralize yellowing and blur imperfection, among other benefits.
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