Highlights from the largest cleaning trade show.Europe’s largest commercial cleaning trade show was held last week in Amsterdam, and Kline was in attendance, meeting with our clients in the industrial and institutional cleaning industry. The overall focus was a holistic approach to cleaning and making use of green innovation that keeps the environment and end users safe. All cleaning product and tool components are being evaluated from chemical formulations to packaging and batteries for their impact on the environment. Innovation was the focus ranging from green cleaning to sustainability to waste management and environmentally friendly packaging. There were hundreds of exhibitor companies demonstrating their new products, including cleaning tools that make use of robotics and offer end users smart cleaning options by employing Internet of Things (IoT) technology. Green cleaning and efficient cleaning tools were also on display at Interclean.
Kline is a global consulting firm with a rich history of serving the industrial and institutional cleaning market. With a well-respected portfolio of syndicated studies on Janitorial, Foodservice, I&I Cleaning Wipes, and I&I Hand Care studies, the firm helps our clients understand the market and grow their businesses. All of Kline’s research for this industry combines research with manufacturers, distributors, and trade associations with large-scale surveys of commercial cleaning end users to provide an accurate and comprehensive view of the market.
Kline’s newest offering, Foodservice Cleaning Products in Europe study, is expected to be published by the end of the year and offers a full assessment of warewash chemicals, surface-cleaning, and hand care used in commercial kitchens and foodservice areas in France, Germany, Italy, Spain, and the United Kingdom. Sample sizes of 750-1,000 end users are typical and provide our clients with a solid basis to understand why end users use the products they do, what they are looking for in the products they clean with, where they buy these products, and what their perceptions and satisfaction are. Emerging trends, online purchasing habits, and the use of concentrates, dilution, and dispensing systems, or ready-to-use products are addressed with end users.
“Our clients rely on the direct feedback from a large number of commercial end users in facilities such as hospitals, long-term care facilities, restaurants, hospitality, retailers, and education to help inform product development and marketing strategies for their professional brands,” says Laura Mahecha, Industry Manager of Kline’s I&I Cleaning Practice.
To learn more about Kline’s market studies for this industry, contact us.