At nearly $30 billion globally in sales, the green beauty concept perseveres. The positive progress of the natural cosmetics market in 2013 assured marketers that global consumers remain drawn towards this trend. Marketing investments, new product developments, and the efforts of certifying agencies such as BDiH, Cosmebio, and Natrue to shed better light on the transparency of ingredients used by marketers in their product manufacture have all contributed to the global increase in sales of natural cosmetics by 10.6% in 2013. While the growing demand of consumers opens new doors of opportunity for more marketers to become a part of the trend, the increased competition makes it more difficult to join the market with no risks. Natural cosmetics consumers are becoming more selective, conscious of their product choice, and take a greater interest in understanding the quality and origin of ingredients.
In 2013, the natural cosmetics market was dominated by new launches of full product lines based on certified argan oil, açaí berry, pomegranate, and calendula, among others. Marketers of skin care products have also focused on expanding their product portfolio by introducing and re-launching oral care, makeup, and hair care lines. Natural cosmetic market veterans Weleda and Lavera offered complete hair care product line re-launches while Sante developed the first 100% natural lash extension product. These industry developments have positively affected the sales growth of the mature natural cosmetic markets in Europe and the United States, which increased 6.5% and 7.7%, respectively.
Each year, to fulfill the constantly changing needs of consumers and win over competitors, marketers adopt marketing approaches based off the new wave of natural cosmetics ingredients. For the past seven years, Kline has been successful in identifying those needs and strategies for marketers of natural cosmetics by offering a unique set of information to effectively drive business growth. As the competition increases, the need for apt market evaluation and forecast becomes invaluable. Focusing on key trends, developments, challenges, and business opportunities, Kline’s Natural Personal Care Global Series: Market Analysis and Opportunities will provide a global overview of the worldwide market for natural and organic cosmetics and toiletries, with an emphasis on the European and U.S. markets. To learn more about this report, contact our team.