A new era of naturals has begun, with solutions-oriented naturally positioned products launching in various categories, stretching from facial treatments to lash boost products and antifungal foot creams. Such products are penetrating the facial skin care category the fastest, with naturally positioned acne treatments, peels, and microdermabrasion and anti-aging products making their way into the Amalgam Digital Beauty Product Tracker by climbing up the ranks in their respective treatment segments.
Microdermabrasion and micro-peeling treatments
Kiehl’s redefining micro-peel concentrate climbs more than 500 positions in beauty and personal care while Honeyskin’s Face & Body microdermabrasion scrub, first appearing in Amalgam in June 2017, climbs almost 30 positions to be part of the top 200 ranked products in facial skin care.
Naturally positioned acne treatments are competing with conventional brands in their efficacy and price. While natural acne treatments account for less than 10 among the top 150 acne treatments, their number continues to increase. Keeva Organics’ acne treatments appear in Amalgam in March 2018, scoring 79.45 and ranking eighth in overall acne treatments, as well as part of the top 100 in facial skin care. Desert Essence’s Blemish Touch Stick is introduced in March 2018, ranking 92 in the acne treatments segment.
Naturally positioned acne treatments are becoming increasingly popular with today’s consumers looking for alternatives to their conventional products. LilyAna Natural’s Retinol cream, appearing in Amalgam in June 2017, continues to climb in rankings, entering the top 500 in beauty and personal care. Juice Beauty’s Stem Cellular Anti-Wrinkle Moisturizer is part of the top 100 in the Amalgam facial skin care database and nineteenth in moisturizers.
Lash boost products
Lash enhancing products, one the biggest trends of 2017, migrate into the naturals category with brands such as Sky Organics and Majestic Pure offering Organic Castor Oil specifically for lashes. The category has seen numerous brands moving up the ranks in the first quarter of 2018, with Majestic Pure’s Eyelash Serum climbing 611 spots in the beauty and personal care since its launch in January and Sky Organics’ Castor Eyelash climbing 24 positions to become part of the top 200 in skin care.
Based on the continuous collection, aggregation, and blending of data from more than 15 leading retailer websites, this revolutionary online interactive service uses a proprietary algorithm to score beauty products based on their ranking among best-selling product listings, customer ratings, prevalence, and duration on the charts. Features monthly data updates and quarterly highlights reports summarizing the top product trends, biggest movers and losers, new and notable items, pricing dynamics, and review of items from top marketers. To better understand how Amalgam can support your business, schedule a live demo.