Consumers in all four of the BRIC countries are gobbling up Westernized consumer goods in virtually every category—fashion, electronics, entertainment, and, of course, beauty. With increasing disposable income and a growing middle class, these products are more affordable than ever. Brazilians, Russians, Indians, and Chinese alike gravitate toward European and American fragrances, skin care products, and makeup more each year.
Many of these consumers, particularly those in China and Brazil, are extremely sophisticated and savvy when it comes to beauty products. They read the labels, they understand the claims, and they demand results. Basic toiletry needs have long been met—these consumers now want high performance products that offer multiple benefits.
Check back for key lesson #3: Suburban and rural areas offer immense potential in all four BRIC countries.
Thank you for sharing!