OPPORTUNITY ASSESSMENT
Identify where new value pools of opportunity will occur before time, gaining first-mover advantage over competitors.
TREND
TRACKING
Access your Trend Predictor Impact score directly linking market potential to trend signal changes.
RISK
MITIGATION
Mitigate against developing threat trends and adapt accordingly to defend market share.
INNOVATION
STRATEGY
Build product innovation strategies that adhere to the latest/upcoming market dynamics and consumer trends signals.
PORTFOLIO MANAGEMENT
Ensure your product portfolio targets the highest value audience, in the right place, with the most compelling marketing message.
SOCIAL
PANELS
Understand your target consumer – what they need, want and think about
Bottom up
We are capturing all social chatter surrounding a category without imposing pre-conceptions
All in one place
Convenient, fast insights that remain dynamic
Rich data sources
Machine learning meets traditional research and industry expertise
Reliable predictors
Utilize a database built on data science
Easy, simple scoring
Trend Predictor Impact (TPI) scores allow for easy tracking of trends with 90% accuracy
Discover
new consumer segments, hashtags and potential customers
Unleash the Power of Trend Forecasting!
Instantly monitor consumer behavior
Real-Time crawling of social media platforms and web search traffic ensures consumer are tracked anytime anywhere
High quality data sources
Robust data, advanced language models and key indicators combine with cutting edge data science techniques to deliver digital metrics and analyses
Track early signals as soon as they appear
Monitor trends before they gain traction and get ahead of the crowds
Sharpening accuracy with machine learning
Machine learning plays a crucial role in training models to learn patterns and representation of language to increase the accuracy of prediction
Trend Forecasting is the ultimate tool
Why is it a game-changer?
It’s all about developing products that align seamlessly with the changing habits and beauty routines of your customers. Forget about shooting in the dark; trend forecasting ensures you hit the bullseye every time. By staying ahead of the curve, businesses save precious time and hard-earned cash. It’s like having a cheat code for business success. You’re not just meeting market demands; you’re anticipating them, and that’s a game-changer.
In essence, trend forecasting is the ultimate money-saving, profit-boosting tool in your arsenal. It’s not just about keeping up; it’s about leading the pack and turning consumer preferences into your golden ticket to success. So, why does trend forecasting matter? Because it’s the secret sauce that transforms trends into triumphs. Get ready to revolutionize your business game!
Make strategic forward-looking decisions
Launch your next game-changing product
Innovate faster than your competitors
Understand your future audience