A Focus on Hair Care

Kline at HBA 2011: A Focus on Hair Care

A presentation by Kline’s Kline’s Senior Associate Donna Barson.

This session will take you through the world of hair care and provide valuable tips on marketing  at every level. Included will be an overview of the hair care market, for all classes of trade, insights  for both launching and expanding brands, and a close look  at innovative branding strategies to make your product stand out in the crowded and confusing marketplace. Through an exciting discussion of marketing techniques at the professional hair care level, you’re guaranteed to come away from this session with advice that will boost your hair care brand.

Presentation: “A Focus on Hair Care”

Conference: HBA Global Exposition and Conference 2011

This three-day event is the largest product development meeting and educational conference for the personal care, fragrance, wellness and cosmetics industries.

When: Thursday, June 30, 2010 at 12:30 p.m.

Where: The Jacob K. Javits Convention Center, NYC

To find out more about the event, please visit:


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