A presentation by Kline’s Industry Manager Karen Doskow.
Today’s web-savvy shoppers often don’t bother making a trip to a drug or department store when the products they want to buy are just a few clicks away. In this session, a panel of leaders in the world of virtual beauty will discuss some of the options for beauty retail outside the traditional bricks-and-mortar model – what virtual retailers are looking for, different models for success, and how to capture the short attention span of the digital-age consumer.
Presentation: “The Changing Face of Beauty Distribution: Virtual Beauty Retail”
Conference: HBA Global Exposition and Conference 2011
This three-day event is the largest product development meeting and educational conference for the personal care, fragrance, wellness and cosmetics industries.
When: Wednesday, June 29, 2010 at 1:30 p.m.
Where: The Jacob K. Javits Convention Center, NYC
To find out more about the event, please visit: