Kline & Company, with its ongoing extensive research on the global natural personal care market, has developed a unique system that divides regional and global natural brands into “truly natural” and “natural- inspired” segments by analyzing product ingredients and sourcing. This presentation by Kline’s expert Rubal Bajaj, is aimed to trigger a debate around the subject, as well as highlight the importance of both segments. The manufacturers of natural beauty products often struggle to select the right kind of natural product formulation that balances efficacy with the right price. Nevertheless, one needs to analyze the market to measure success. Due to lack of uniform standards or certifications and varying regulations, consumers are choosing products differently on a regional basis. This presentation highlights the varying trends in the global natural personal care market.
Presentation: “Best of Both Worlds: Reaping the Benefits of Both Natural and Natural-inspired Products”
Conference: Natural Beauty Summit Europe
This two-day conference brings together key players of the industry. The summit aims to provide foresight and perspective on the fast-changing natural personal care market.
When: November 22, 2010
Where: Marriott Hotel, Avenue des Champs-Elysees, Paris
To find out more about the event, please visit:
http://www.naturalbeautysummit.com/nbse/DefaultId=4
