With dermatology’s many facets and an even wider variety of solutions, an event such as the Annual Meeting of American Academy of Dermatology is the place where professionals discuss the most topical skin care condition issues and introduce the latest treatments. Despite record-breaking rain in sunny San Diego, there was an incredible turnout—nearly 11,000—at this year’s AAD meeting! The meeting was attended by dermatologists, many of whom traveled from faraway places like Saudi Arabia, Denmark, and Brazil to soak up information and insights.
The Exhibition Hall was bustling with hundreds of physicians and suppliers mingling over the latest laser devices to the newest fillers and hair regrowth products. Of note was the incredible draw that beauty marketers had at this meeting with their booths or very spacious “plazas” that were geared towards detailing physicians with samples of well-known personal care products that adorn the shelves of Walmart, Walgreens, and the like. Unilever offered a multi-faceted area where doctors could speak with experts about the Dove Men + Care line. At the Procter & Gamble plaza, men could receive a complimentary shave with Gillette products while hundreds of doctors lined up to receive a goody bag fully loaded with samples to bring back to their patients. At L’Oréal’s Clarisonic booth, women and men were treated to a mini facial using the line’s professional cleansing machines.
On hand were the leading professional skin care companies who cater to dispensing physicians. Obagi, Skin Medica, Allergan, and Stiefel had exceptionally well-attended booths, and SkinCeuticals and NeoStrata used the conference to introduce new regimen kits.
The key message at this year’s meeting was skin cancer education – SPOT skin cancer was a logo created for the meeting which appeared on tote bags, pencils, and signage everywhere. Companies such as La Roche-Posay highlighted its stronghold in the sunscreen market with new Anthelios Light Ultra Light Sunscreen Lotion Spray while others, such as Elta MD, showcased its UV Clear sunscreen product.