The natural care segment within the personal care market has seen a compound annual growth rate of 13.8% over the last five years, culminating in an estimated global $26.3 billion in 2011. That’s serious business and while its momentum is expected to slow a little, the natural personal care market is still projected to maintain far above average industry growth.
Like any emerging growth industry, the unmitigated success of the natural personal care segment faces certain challenges. In particular there are ethical challenges ranging from sustainability to ecological issues, and business challenges concerning ingredient sourcing, production and efficacy claims. To this end the Sheraton Hotel in New York City will be playing host to The Natural Beauty Summit America on May 14 and 15, 2012. This conference is one of a series of international summits bringing the leading natural and sustainable market players together to delve into and debate the major challenges confronting this industry.
On Monday, May 14, 2012, 9:15 am, Nancy Mills, Kline’s consumer products industry manager, will be presenting: What is the evolution of the perception of natural products in the U.S. market? Nancy will draw upon insights gleaned from Kline’s recently published Natural Personal Care: Regional Market Analysis and Competitive Brand Assessment. She will then join Dr. Liliana George, executive director at Strategic Developments at Estée Lauder, Curt Valva, CEO at Aubrey Organics, and Filipe Sabara, business director at Beraca, to discuss cultural influences on natural products usage.
Recognizing the importance and vast potential of the natural care segment Kline is offering a special promotional discount for this industry-leading summit. Please contact us to receive a promotion code.
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