We focus on healthcare products sold through all channels of distribution, including OTC pharmaceuticals, Rx-to-OTC switches, and more. Our studies are ideal for manufacturers, marketers, retailers and suppliers who are seeking a deeper understanding of their industry.

Our webinars are designed to provide key insights into market data on given topics, and to help customers familiarize themselves with our report contents.

OTC Cost Structures Shift as the Face of the Industry Changes

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September 28, 2016

Industry consolidation, major new brand launches, and a series of mergers and acquisitions in the U.S. OTC market have caused OTC cost structures to shift both in the near- and long-term. The costs associated with marketing, sales, and promotions of OTC brands tend to have wider swings from year to year, offset by administrative and R&D costs tend to be more stable over time. During this live webinar, Laura Mahecha, Kline’s Healthcare Industry Manager, will reveal key findings from our just published OTC Drugs: U.S. Competitor Cost Structures report which provides the profitability of the 11 leading OTC companies’ OTC units and the top three OTC product classes of each company profiled.

Drivers of the US OTC Market

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July 12, 2016

The nonprescription drugs market in the U.S. continues to experience solid growth on almost all fronts, with the upper respiratory and digestive products increasing the fastest in terms of sales. Recent switches, the return to market of major brands that had been previously recalled, and branded innovations continue to drive sales growth. Above average growth rates within some categories are propelled by new switch brands being launched and bringing prescription users to the OTC market.