We focus on healthcare products sold through all channels of distribution, including OTC pharmaceuticals, Rx-to-OTC switches, and more. Our studies are ideal for manufacturers, marketers, retailers and suppliers who are seeking a deeper understanding of their industry.
Our webinars are designed to provide key insights into market data on given topics, and to help customers familiarize themselves with our report contents.
A growing flexitarian, vegan, and vegetarian population is projected to positively impact the global plant-based industry in the coming years. Listen to this webinar to get an overview of macro trends for natural products: careful reading of labels, green and sustainable lifestyles, and vegan and flexitarian diets.
May 27, 2020
How is the market for cannabis unfolding in industries such as consumer healthcare, beauty, and food and beverages? Access this webinar to learn about regulatory updates, trends, successful brand stories, and predictions for this highly dynamic space.
October 24, 2018
This webinar focuses on key market trends, consumer perceptions, leading marketers, and key drivers of various product categories such as analgesics, cough/cold/immunity products, nutritional products, sleeping aids, and topical products.
September 28, 2016
Industry consolidation, major new brand launches, and a series of mergers and acquisitions in the U.S. OTC market have caused OTC cost structures to shift both in the near- and long-term. The costs associated with marketing, sales, and promotions of OTC brands tend to have wider swings from year to year, offset by administrative and R&D costs tend to be more stable over time. During this live webinar, Laura Mahecha, Kline’s Healthcare Industry Manager, will reveal key findings from our just published OTC Drugs: U.S. Competitor Cost Structures report which provides the profitability of the 11 leading OTC companies’ OTC units and the top three OTC product classes of each company profiled.