Following the success of our premier edition of At-home Skin Care Devices 2011: U.S. Market Analysis and Opportunities, which pegged the device market at close to $1 billion at the retail level, this year we are offering Beauty Devices: Global Market Analysis and Opportunities for 2012. This market continues to be met by a very receptive and growing audience of savvy consumers looking to save time and money. In 2012, the market is expected to post exceptional growth not only in the United States, but in other regions around the world.
As a consequence of this momentum, we are expanding our coverage to Asia and Europe for 2012. We will provide key insights on leading brands and companies around the world, such as Re Fa-Pro and Ya-Man from Japan, Sqoom from Germany, Smooth Skin iPulse from the United Kingdom, and Philips’ RéAura from The Netherlands. This year, our coverage is bolstered by beauty devices that tone, buff, and add contour to the body!
Among last year’s blockbuster hits were sonic cleansing products, led by Clarisonic, which topped the charts with retail sales in the $250 million range. In fact, this brand was so compelling that L’Oréal expanded their list of acquisitions and acquired the Kent, WA-based Pacific Biosciences Laboratories, the marketer of Clarisonic and Opal.
This year’s report will explore some of the key questions regarding the market:
- How have marketers developed options for the price-sensitive customer?
- What ways can marketers take advantage of the wide range of age groups this market attracts?
- What are the latest developments in the anti-aging device arena?
- How do devices from Japan and China differ from those marketed in the United States and Europe?