Market for Janitorial and Housekeeping Cleaning Products Growing Steadily, According to Kline Study

LITTLE FALLS, NJ, December 18, 2006 – The U.S. market for janitorial and housekeeping cleaning products has achieved steady growth since 2002 and is approaching $3.2 billion at the close of 2006, according to a recently published study by Kline & Company.

“Recent price increases that were precipitated by a spike in raw material costs have helped the market, but the floor-care market in particular has slowed during the past four years, as facilities managers have cut costs by reducing the frequency of waxing and stripping floors,” says Bruce Boynick, senior associate for Kline’s research division.

According to JANITORIAL AND HOUSEKEEPING CLEANING PRODUCTS USA 2006, contract cleaners are the leading users of janitorial and housekeeping cleaning products, which consist of floor and carpet care, surface cleaners and disinfectants, and odor control and hand care products. Contract cleaners are followed by retail hosts, industrial facilities, hospitals, hotels, schools, and nursing homes. Foam soaps and hand sanitizers are among the fast-growing product categories.

Direct sales by manufacturers remain significant, but the products in this market sector are sold primarily through distribution. Janitorial and paper supply houses are the leading distributor type, although alternative channels, including food service, industrial, health care and hotel distributors, and warehouse clubs are important as well.

JohnsonDiversey is the leading supplier of janitorial and housekeeping cleaning products in the U.S. market, followed by Ecolab. Other important suppliers include Spartan, GOJO, Zep, and Procter & Gamble. In all, the 10 leading suppliers account for almost half of the business.

Still, this sector shows only moderate concentration, especially relative to kitchen and laundry chemicals, according to Boynick, who reports that there are at least 100 significant suppliers to the business. Mergers and acquisitions are consolidating the janitorial distribution channel, but it also exhibits some fragmentation, relative to food service distribution.

“The business is large, and the velocity of change is considerable,” says Boynick. “Environmental awareness and product safety certainly are of heightened concern to end users.”

JANITORIAL AND HOUSEKEEPING CLEANING PRODUCTS USA 2006 is the sixth edition of this comprehensive report. It examines emerging issues and trends, sources of information that end users utilize in making purchase decisions, product and packaging trends, critical buying factors, the five-year market outlook, and interest in value-added services, among other topics. The report also addresses private-label sales and usage of dilution and dispensing systems, microfiber mops, and other products and equipment.

For more information on this study, go to or contact Bruce Boynick at +1-773-248-2378. In Europe, contact Erin Durham at +39-0331-976969.

Established in 1959, Kline & Company ( is a management consulting and market research firm serving the specialty chemicals, life sciences, consumer products, and petroleum and energy industries.

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