Consumer CBD Products: U.S. Market Analysis and Opportunities
Base Year: 2018
Forecasts to 2023
Published March 2019
Regional Coverage: United States
A comprehensive qualitative analysis of consumer-use cannabidiol (CBD) health and beauty products, regulatory and legal status, currently available products, marketing channels, and outlook for CBD-based products. CBD is a key ingredient that can be found in everything from skin care products to pain relievers and dietary
supplements.
This report helps subscribers to:
- Assess this dynamic market which is poised for strong growth
- Understand existing legal and regulatory barriers
- Analyze consumer attitudes and perceptions about CBD products
- Evaluate both claims being made and available product forms
- Learn about business opportunities and how to capitalize on this burgeoning space
- Prepare for potential threats to existing brands
- Examine markets outside the United States and how foreign cannabis markets behave where CBD is legal
- Make predictions about the CBD market in the United States
Report Contents
Introduction
Executive Summary
- An Overview of Key Findings
Regulatory Analysis
- U.S. laws on CBD products
− 2018 Farm Bill
− Cannabis-derived CBD laws
− Hemp-derived CBD laws
− How state and federal laws vary
− Select clinical trials on CBD/Cannabis - Product claims
- Legal marketing channels
- Cannabis market in Canada
- Cannabis market in Israel
- Expected regulatory changes in the U.S.
Category Analysis
Detailed profiles of leading U.S. CBD categories (shown in Table 1) and in product forms (shown in Table 2) will be provided, including the following information:
- Market overview
- Market trends and key players
- Regulatory overview
- Clinical studies
- Products available
- Product claims/benefits
- Pricing
- Consumer usage and awareness
- Competitive landscape
- Retail channels
- Outlook
Marketing Channel Analysis
- Marketing channels, including estimates of share
of sales by channel - Online sales
- CBD stores
- Smoke and vape shops
- Natural and specialty stores, retailers, and pharmacies
- Marijuana dispensaries
- Other outlets
− Trade shows
− Shopping malls and department stores - Consumer reported marketing channels
- Outlook
Consumer Attitudes and Perceptions
- Perceptions and attitudes toward CBD products
- Propensity to use CBD products
- Conditions the products are used for
- Relative interest in new CBD products
- Product claims of interest
- Perceived benefits of CBD products
| Table 1: Consumer CBD Categories to be Covered |
| Anxiety and stress relief |
| Cosmetics and toiletries |
| General pain relief (oral) |
| Sleep aids |
| Topical pain relievers |
| Vitamins and supplements |
| Table 2: Product Forms to be Covered |
| Capsules |
| CBD flower (plant) |
| Combination products |
| Crystals |
| Gummies |
| Isolated powder |
| Nasal sprays |
| Oils, sublingual drops, tinctures |
| Topical creams, lotions, and shampoos |
| Vapes and inhaled products |
Scope & Benefits
Consumer CBD Products: U.S. Market Analysis and Opportunities is an appraisal of this dynamic burgeoning market. This study explores potential opportunities, assess the regulatory environment for CBD products, and forecast market potential by 2023. Included in the scope of this study are:
- CBD products used by consumers to treat minor ailments such as joint pain, back pain, muscle soreness, headache, occasional sleeplessness, anxiety, stress, as a dietary supplement or for beauty/personal care such as hair care or acne and skin treatments
- Analysis of the more mature cannabis markets in Israel and Canada to understand market potential in the U.S.
Excluded from the scope of this study are:
- Products that are derived from marijuana or
contain psychoactive components such as tetrahydrocannabinol
(THC) above 0.3% - Cannabis products used for serious medical
conditions such as Alzheimer’s disease, epilepsy,
cancer, Crohn’s disease, glaucoma, multiple
sclerosis, or other diseases typically treated with
prescription drugs - Foods, beverages, edibles, or baking ingredients
that contain cannabis or its derivatives - Consumer health or beauty products that contain
only hemp and no CBD - Prescription marijuana or cannabis medications
This report assists companies in identifying opportunities within the U.S. cannabis industry and provides subscribers with the information and insights to:
- Assess this dynamic market
- Understand legal and regulatory issues
- Evaluate claims being made
- Consider business opportunities and how to capitalize on them
- Prepare for potential threats to existing brands
- Learn how foreign cannabis markets behave where CBD is legal
- Make predictions about the CBD market in the United States