Consumer CBD Products U.S. Health and Beauty Market Analysis and Opportunities

Consumer CBD Products: U.S. Market Analysis and Opportunities

Base Year: 2018
Forecasts to 2023
Published March 2019
Regional Coverage: United States

A comprehensive qualitative analysis of consumer-use cannabidiol (CBD) health and beauty products, regulatory and legal status, currently available products, marketing channels, and outlook for CBD-based products. CBD is a key ingredient that can be found in everything from skin care products to pain relievers and dietary

This report helps subscribers to:

  • Assess this dynamic market which is poised for strong growth
  • Understand existing legal and regulatory barriers
  • Analyze consumer attitudes and perceptions about CBD products
  • Evaluate both claims being made and available product forms
  • Learn about business opportunities and how to capitalize on this burgeoning space
  • Prepare for potential threats to existing brands
  • Examine markets outside the United States and how foreign cannabis markets behave where CBD is legal
  • Make predictions about the CBD market in the United States

Report Contents


Executive Summary

  • An Overview of Key Findings

Regulatory Analysis

  • U.S. laws on CBD products
    − 2018 Farm Bill
    − Cannabis-derived CBD laws
    − Hemp-derived CBD laws
    − How state and federal laws vary
    − Select clinical trials on CBD/Cannabis
  • Product claims
  • Legal marketing channels
  • Cannabis market in Canada
  • Cannabis market in Israel
  • Expected regulatory changes in the U.S.

Category Analysis
Detailed profiles of leading U.S. CBD categories (shown in Table 1) and in product forms (shown in Table 2) will be provided, including the following information:

  • Market overview
  • Market trends and key players
  • Regulatory overview
  • Clinical studies
  • Products available
  • Product claims/benefits
  • Pricing
  • Consumer usage and awareness
  • Competitive landscape
  • Retail channels
  • Outlook

Marketing Channel Analysis

  • Marketing channels, including estimates of share
    of sales by channel
  • Online sales
  • CBD stores
  • Smoke and vape shops
  • Natural and specialty stores, retailers, and pharmacies
  • Marijuana dispensaries
  • Other outlets
    − Trade shows
    − Shopping malls and department stores
  • Consumer reported marketing channels
  • Outlook

Consumer Attitudes and Perceptions

  • Perceptions and attitudes toward CBD products
  • Propensity to use CBD products
  • Conditions the products are used for
  • Relative interest in new CBD products
  • Product claims of interest
  • Perceived benefits of CBD products
Table 1: Consumer CBD Categories to be Covered
Anxiety and stress relief
Cosmetics and toiletries
General pain relief (oral)
Sleep aids
Topical pain relievers
Vitamins and supplements
Table 2: Product Forms to be Covered
CBD flower (plant)
Combination products
Isolated powder
Nasal sprays
Oils, sublingual drops, tinctures
Topical creams, lotions, and shampoos
Vapes and inhaled products

Scope & Benefits

Consumer CBD Products: U.S. Market Analysis and Opportunities is an appraisal of this dynamic burgeoning market. This study explores potential opportunities, assess the regulatory environment for CBD products, and forecast market potential by 2023. Included in the scope of this study are:

  • CBD products used by consumers to treat minor ailments such as joint pain, back pain, muscle soreness, headache, occasional sleeplessness, anxiety, stress, as a dietary supplement or for beauty/personal care such as hair care or acne and skin treatments
  • Analysis of the more mature cannabis markets in Israel and Canada to understand market potential in the U.S.

Excluded from the scope of this study are:

  • Products that are derived from marijuana or
    contain psychoactive components such as tetrahydrocannabinol
    (THC) above 0.3%
  • Cannabis products used for serious medical
    conditions such as Alzheimer’s disease, epilepsy,
    cancer, Crohn’s disease, glaucoma, multiple
    sclerosis, or other diseases typically treated with
    prescription drugs
  • Foods, beverages, edibles, or baking ingredients
    that contain cannabis or its derivatives
  • Consumer health or beauty products that contain
    only hemp and no CBD
  • Prescription marijuana or cannabis medications

This report assists companies in identifying opportunities within the U.S. cannabis industry and provides subscribers with the information and insights to:

  • Assess this dynamic market
  • Understand legal and regulatory issues
  • Evaluate claims being made
  • Consider business opportunities and how to capitalize on them
  • Prepare for potential threats to existing brands
  • Learn how foreign cannabis markets behave where CBD is legal
  • Make predictions about the CBD market in the United States


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