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Janitorial and Housekeeping Cleaning Products: U.S. Market Analysis and Opportunities

Base Year: 2019
Published June 2020
Forecasts to: 2024
Regional Coverage: United States

A comprehensive analysis of the janitorial and housekeeping cleaning products market, focusing on key changes, challenges, and business opportunities.


  • Complete analysis of the market by product, end use, supplier, and distribution channel
  • Outlook for key product segments, including challenges in floor care and opportunities in hand care and other segments
  • Building service contractors’ penetration rates, key factors, and trends.
  • Analysis of acquisition activity and changes to competitive rivalry and market dynamics
  • Structured research with more than 1,000 end users to understand critical buying factors, usage, product form preferences, and anticipated spending changes
  • Supplemental scenario forecasts considering the impact of COVID-19, providing best-case, worst-case, and likely-case scenario forecasts through 2024 by end use and product class

FEATURING interactive online database that offers…

…the ability to export sales data for all product classes, categories, product forms, suppliers, and end-use segments.

Table of Contents


  • Scope
  • Geographic regions
  • Sources and methods
  • Rounding and assumptions
  • Limitations

Executive Summary

  • Introduction
  • Industry overview
  • Markey size and segmentation
  • Trends and opportunities
  • Relationship to other cleaning segments
  • Competitive landscape
  • Channels of distribution
  • Green cleaning
  • Private-label activity
  • Methods of cleaning
  • Role of contract cleaners
  • Critical buying factors
  • Outlook and appraisal through 2024

End-Use Segment Profiles

Pertinent information and insightful analysis for each of the 15 major end-use segments listed in Table 1.  The following information is provided:

  • Introduction
  • Market size and growth
  • Product usage
  • Critical buying factors
  • Cleaning frequency
  • Key market trends
  • Purchase channels
  • Structure of the industry
  • Outlook
Assisted living facilities​ ​Industrial facilities
Colleges and universities​​​​ ​Lodging establishments​​​​
Contract cleaners​​​ ​Nursing homes​​​
Fast-casual restaurants​​​ ​Office buildings​​​
Fast-food restaurants​​​ ​Retail outlets​​​
Full-service restaurants​​​ ​Schools ​​​
Government facilities​​​ ​Miscellaneous end users-a ​​​
a- Includes transportation stations, convention centers, recreational facilities, and other minor end users​​​

Supplier Profiles

Profiles of the leading 24 suppliers of janitorial and housekeeping cleaning products shown in Table 2.  Profiles include description of company, sales by end-use segment and product class, description of product portfolio, and news of recent developments.

Product Category Profiles

General information on major janitorial and housekeeping product categories listed in Table 3. The following information is provided:

  • Application and brands
  • Consumption by end-use segment
  • Sales by supplier
  • Forecasts to 2024

End-User Response Data

Summary of survey results for the overall market and each end-use segment including:

  • Budget/chemical expenditures and expected changes
  • Product usage
  • Product form preferences
  • Dilution and dispensing systems
  • Floor care
  • Purchase factors and satisfaction
  • Green cleaning products
  • Purchase channel information
3M​ ​Hillyard
Betco​ ​​Kutol Products​​​​
Buckeye International​​​ ​​Marietta Hospitality​​​
​Carroll​​​ ​​PLZ Aeroscience (Claire)​​​
Clorox Professional Products​​​ ​Procter & Gamble Professional​​​
Colgate-Palmolive​​​ ​RB Professional​​​
Diversey​​​ ​Rochester Midland ​​​
Ecolab​​​ ​SC Johnson​​​
Essential Industries​​​ Spartan Chemical
GOJO​​​ Staples
Guest Supply​​​ Unilever Professional
Henkel​​​ Zep, Inc.
Floor cleaners​​ ​​Ammonia and bleach​​​​​
Floor spray buffs​​​ ​​Bathroom drain cleaners​​​​
​Floor strippers​​​​ ​​Disinfectants and sanitizers​​​​
Floor waxes and finishes​​​​ ​Furniture polishes​​​​
Wood floor cleaners​​​​ ​General-purpose cleaners​
HAND-CARE PRODUCTS​​​ ​Glass cleaners​​​​
Bar soaps​​​​ ​Hydrogen peroxide ​disinfectants​​​​
Foam hand soaps​​​​ Specialty cleaners-a​
Industrial heavy-duty (pumice, ​grit) hand soaps​​​​ Toilet bowl cleaners
Instant hand sanitizer​​​​ ODOR-CONTROL PRODUCTS​
Liquid hand soaps​​​​ CARPET-CARE PRODUCTS​​
​​​​a-Includes granite, stainless steel, metal polishes, scouring and cream cleaners. ​

Report Benefits

This report serves as an excellent resource for manufacturers and formulators of janitorial cleaning products. Specifically, this report assists subscribers by providing:

  • A highly reliable, comprehensive assessment of the market based on over 1,000 structured surveys of end-use decision makers and in-depth interviews with suppliers and distributors.
  • Identifies key trends including changes in product usage patterns, product form preferences, and purchase channels.
  • Online, interactive database with dollar sales, forecasts, unit sales, sales by supplier, product class and category, and end-use segments that can be exported to excel for further analysis

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