The hair appliances and hot tools market has been bursting with activity from all corners. Established marketers like Helen of Troy and Conair are continually introducing new and innovative hair styling tools to allow salon professionals and consumers alike to create the latest looks.
Hot Tools, an iconic professional hair styling brand owned by Helen of Troy, has recently announced the launch of its new CURLBAR Curling Iron, an ergonomically angled curling iron in a unique “7”-like shape that features a 24k gold styling surface and promises to deliver “A New Angle On Curls.” This product will be available to the market as of January 2017 in 1” and 1 1/4” barrel sizes. Earlier this year, the brand also launched in Europe, making its debut appearance at the international beauty show Cosmoprof Bologna.
Other wet good players are also entering the scene, offering fierce competition to well-established marketers. A good example is L’Oréal Professionnel and Rowenta Salon with its SteamPod, a revolutionary hairstyling tool that combines steam and pro-keratin technology to help straighten and smooth hair, while also protecting it from heat damage.
Meanwhile, Dyson, best known for its powerful vacuum cleaners, introduced its Supersonic hair dryer earlier this year. Featuring a striking design, the product is said to be quieter and less damaging to hair than existing hairdryers on the market.
Changes in the salon landscape have opened up new opportunities for marketers of hot tools. Overall salon service revenue is steady with low, single-digit growth, but revenues associated with chemical texturizing services, such as keratin treatments and Brazilian straightening systems, were down 13% in 2015, according to Kline’s Salon Hair Care Global Series, resulting in a greater need for hair professionals and consumers to smooth and style their hair via other methods.
Current hairstyle trends of beachy waves abundantly featured on fashion runways and in movies are also helping to favorably impact sales of hot tools, as consumers request these looks from their salon professionals and seek to replicate these styles at home.
Kline’s new study Professional Hair Tools and Appliances: Global Market Analysis and Opportunities will provide a first-ever deep and comprehensive look at this important market. Professional hair tools and appliances, such as dryers/blowers, flat irons, and curling irons, stylers, and sets, from major markets like Brazil, Europe, and the United States, will be closely analyzed in this report to unveil the latest product trends, new technologies used, sales, marketing activities, competition, and market drivers. To learn more about this new study, please contact us.