The professional skin care markets in Brazil and Canada can be considered small when compared to the U.S. and European markets; however, these markets post strong growth in both countries, increasing by over 5% and 10%, respectively, in 2015. Sai Swaroop, our professional skin care expert, reveals some interesting particularities about these small, but very dynamic countries for professional skin care products.
- What drives the professional skin care market in Brazil and Canada?
Boosted by consumers’ desire for a youthful, flawless look, aging remains the number one skin care concern, ensuring a good portion of sales for these markets. Products with skin-firming and wrinkle-reducing properties are the main drivers of the anti-aging category in both markets. In addition, as consumers look for high-efficiency skin care products, specialty treatments and serums also continue to be in demand due to their specific benefits.
- Are there similarities in the distribution channels of these markets?
No, the distribution channels vary across Canada and Brazil. While medical care providers and spas are the largest channels of distribution in Canada, beauty institutes and salons dominate the Brazilian market. Several Canadian marketers do not distribute their products directly, but through distributors.
- What’s the most popular product type in Canada? How about Brazil?
Specialty treatments and serums are the most popular product type in Canada, while hand and body products are popular in Brazil.
The professional skin care market in both Brazil and Canada is fairly consolidated and dominated by a few leading brands. In Brazil, the top five brands account for over half of the market’s sales, while the top five brands in Canada account for over one-third of sales in 2015. In Brazil, local brands, such as Adcos, Valmari, D’Água Natural, and Vitaderm, lead the market, while international brands like SkinCeuticals, SkinMedica, PCA Skin, Dermalogica, Aveda, and Eminence Organics prevail in Canada.
- What can we expect from these markets in the future?
The outlook of the professional skin markets in Brazil and Canada looks bright, expected to maintain a fast pace. According to our estimates, these markets are projected to grow at a compound annual growth rate of 5% by 2020.
Both markets are rapidly evolving with consumers shifting their focus from lower costs to value for money, expanding their attention from just the face to the overall body, and a growing interest in hybrid products that blur the lines between skin care and makeup.
To learn more about the professional skin care markets in Brazil and Canada, please refer to our Professional Skin Care Global Series report. With in-depth profiles of several market leaders from Brazil and Canada, among others, as well as a full picture of the various professional channels of distribution, this report helps you expand your knowledge and explore new business opportunities with expert insights not found anywhere else. Stay tuned for the new edition of this report!