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As Europeans followed COVID-related stay-at-home orders, fewer women had the need to get glam ― and that included achieving defined, uniform curls or sleek, straight hair. Fortunately for the hot tools market, those who couldn’t kick the habit turned to a little retail therapy.
The pandemic had a profound impact on the beauty retailing world last year, forcing retail outlets like Ulta and department stores to temporarily close while creating a tremendous shift to e-commerce during lockdowns. The big story of the year was how Internet sales surged 47.5%, as revealed by Kline’s soon-to-be–published Beauty Retailing: U.S. Channel Analysis and Opportunities. The pandemic accelerated changes that were already in progress, such
Dispensing skin care has become a vital part of aesthetic physicians’ businesses in 2020. The reason: It offers an additional source of revenue to their core business, which in most cases, has suffered tremendously due to COVID-19. Our soon-to-be published report, Physician-Dispensed Skin Care: Perception and Satisfaction Survey, will focus on the pandemic’s impact on aesthetic physicians’ businesses and what the “new normal” will look like from now and through 2021.
Are you going to Cosmoprof North America? Stop by our booth (#34027) in the Trends Corner as we have some special surprises for you! Don’t miss the chance to give our products a test run, as well as to pick up exclusive educational materials! And there’s more…you can also enter our contest for a chance
Faced with the ever-increasing consumer demand for engaging experiences, the beauty retailing landscape is forced to undergo revolutionary changes. Retailers and beauty brands are adapting to these changes by offering new compelling shopping experiences and utilizing technology online and offline. The most dramatic beauty sales growth comes from the direct sales channel, up over 13%,
“2013 is Amazon’s year of beauty,” claimed Chance Wales, director of the health and beauty category for the e-commerce giant talking to WWD last month, confirming Amazon’s plans to become beauty retailers’ largest rival. Will this be a killer for some beauty categories? Amazon is many things to different beauty marketers and retailers. To some it
