beauty retailing blog banner april 2021

Beauty Retailing: The Shift to Speed and Convenience

The pandemic had a profound impact on the beauty retailing world last year, forcing retail outlets like Ulta and department stores to temporarily close while creating a tremendous shift to e-commerce during lockdowns. The big story of the year was how Internet sales surged 47.5%, as revealed by Kline’s soon-to-bepublished Beauty Retailing: U.S. Channel Analysis and Opportunities. The pandemic accelerated changes that were already in progress, such as the move to a stronger digital landscape, with years worth of digital enhancement happening in a matter of weeks and months and even consumers who previously resisted online shopping becoming avid users. 

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Physician-Dispensed Skin Care

Against All Odds: The Professional Skin Care Market Is Slated to Exceed Expectations

The market for pricey professional skin care products, particularly those dispensed by physicians, is giving an incredible performance despite the country’s worst health and economic period in recent times.

U.S. sales for these physician-dispensed brands, led by SkinCeuticals, are projected to see increases similar to last year, when the medical care providers channel grew 11%. While most brands have leaned on their digital assets, including brand websites and third-party retailers such as Dermstore and Amazon Professional, the greater surprise is how successful doctors have been in their retailing efforts to clientele.Continue reading

Physician-owned websites

Doctors Pivot to E-Commerce to Cater to Skin Care Needs

Dispensing skin care has become a vital part of aesthetic physicians’ businesses in 2020. The reason: It offers an additional source of revenue to their core business, which in most cases, has suffered tremendously due to COVID-19.  Our soon-to-be published report, Physician-Dispensed Skin Care: Perception and Satisfaction Survey, will focus on the pandemic’s impact on aesthetic physicians’ businesses and what the “new normal” will look like from now and through 2021.  Continue reading

Beauty Retailing USA e-commerce

E-Commerce Is More Essential than Ever

Beauty may have been dominated by the omnichannel approach in 2019, but this year, the industry is witnessing one of the strongest shifts to ecommerce ever. The transformation began in March 2020 with the onset of the COVID-19 pandemic, causing the omnichannel approach to lose relevance as many brick-and-mortar retailers across the country were forced to shutter Continue reading

Professional Skin Care Europe What is Coming as the COVID-19 Pandemic Continues

Professional Skin Care Europe: What’s Coming as the COVID-19 Pandemic Continues?

Most of the 650,000 outlets that offer professional skin care products in Europe have been closed since mid-March due to the coronavirus pandemic, with no clear indication of when most reopenings will occur. In fact, COVID-19 may mark a permanent closure for many of them, particularly those in the spa channel. For marketers with a digital footprintbe ivia their own website or other e-tail channelsthe loss will be slightly less impactful.  

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Come Join Us at Cosmoprof North America 2019!

Kline’s Presentations at Cosmoprof North America

Are you going to Cosmoprof North America? Stop by our booth (#34027) in the Trends Corner as we have some special surprises for you! Don’t miss the chance to give our products a test run, as well as to pick up exclusive educational materials! And there’s more…you can also enter our contest for a chance to win a free beauty report of your choice. View floor plan»

Hear from our team of experts and other industry thought leaders on current and demanding topics. Register here to attend our insightful presentations on Monday, July 29 at the Mandalay Convention Center in Las Vegas. Continue reading

The Key to Beauty Retailing

Offering Consumers Engaging Experiences – The Key to Beauty Retailing

Faced with the ever-increasing consumer demand for engaging experiences, the beauty retailing landscape is forced to undergo revolutionary changes. Retailers and beauty brands are adapting to these changes by offering new compelling shopping experiences and utilizing technology online and offline.

The most dramatic beauty sales growth comes from the direct sales channel, up over 13%, which includes e-commerce, social selling brands, and home shopping networks. Specialty stores, which include cosmetics specialty and vertically-integrated brick-and-mortar stores, advance at 9% in 2017 in the United States. These two channels combined account for an estimated almost one-third of total beauty sales. They also include the top four fastest and above-market average growth subchannels, according to Kline’s  Beauty Retailing USA: Channel Analysis and Opportunities report.Continue reading

Clearing the Jungle: Could Amazon Be a Leading Beauty Retailer One Day?

Clearing the Jungle, Could Amazon Be a Leading Beauty Retailer One Day?

“2013 is Amazon’s year of beauty,” claimed Chance Wales, director of the health and beauty category for the e-commerce giant talking to WWD last month, confirming Amazon’s plans to become beauty retailers’ largest rival.

Will this be a killer for some beauty categories?

Amazon is many things to different beauty marketers and retailers. To some it is a retailer, to others it is a service provider facilitating e-commerce operations through Amazon Web Services. However, to nearly all beauty marketers and retailers, Amazon is a competitive threat.Continue reading