Last week, we attended CEW’s Product Demonstration, where over 800 products and 433 brands showcased their newest products. The sold-out event was not only exciting in the number of new products and brands that were showcased, but also exciting in the advancements, ingredients, and technologies that were put on display this year. Here’s what caught our attention in each category.Continue reading
The face of beauty retailing continues to change with new brick-and—mortar approaches, along with more competition from online disrupters, such as Amazon. The major beauty specialty stores, such as Sephora, Ulta, Bluemercury, and CosBar, continue to grow, introducing new formats, services, and brands. Department stores try various tactics to expand their beauty sales, including in-store boutiques, while mass retailers, including Target and Walmart, up their game in beauty. Continue reading
Last week, we attended CEW’s Product Demonstration, an annual event where beauty’s best showcase their finest creations ranging from skin care to hair care products. We were pleased to see that many of the products exposed were in line with the trends noted in our annual Cosmetics & Toiletries USA report. Here’s what caught our attention the most in each category.
In skin care, facial masks suggest this trend is certainly not close to over. Two products that we noticed catching a lot of attention were the Dr. Brandt Skincare Magnetight Age-Defier, which demonstrates innovation with an iron-infused mask that is removed using a magnetic tool, and the Glamglow Gravitymud Firming Treatment, which features an illuminating chromed color, peel-off mask that targets signs of aging.Continue reading
Drawing upon on our new and exciting feature, a complimentary highlights report that comes with subscription to our annual Cosmetics & Toiletries USA report, we’ve selected several trends to watch out for as we enter 2016.
- The rise of consumerism and expression of individualism
The beauty industry projects a further rise in consumerism and expression of individualism. The unique needs of consumers are addressed by marketers who offer personalized solutions and custom-made products.Continue reading
NYX, the now L’Oréal-owned mass cosmetics brand that has taken the beauty market by storm, opened its first retail locations in Arcadia and Torrance, CA, in October. The brand has already opened a third location in Rancho Cucamonga, CA, and plans to open at least two additional locations in California before the end of the year. Major plans are apparently in place to transform the chain into a national retailer in early 2016, as initial signage has popped up in malls around the United States indicating that NYX is “coming soon,” potentially disrupting the beauty retailing landscape in a major way.
NYX had already altered the mass beauty market by covertly acquiring a cult-like following via a modern twist on grassroots marketing: putting free products in the hands of beauty vloggers.Continue reading
The recently published inaugural edition of Beauty Retailing USA: Alternate Channel Monitor covering the period from January 2014 to June 2014 finds that consumer purchasing from social media is finally becoming more of a reality. This use of beacon technology is increasing in specialty stores, and lipsticks are selling nearly as much as skin care products through mobile technologies. This service will be updated every six months to provide marketers with the regular insights and dynamics on the ever-evolving alternate channels like direct sales and specialty stores.Continue reading
It was a chilly New York evening, but inside the Harmonie Club at the CEW’s Newsmaker Forum last Wednesday, November 19th, the topic was hot. With Kline’s Kristy Altenburg and Donna Barson among the sold-out crowd, Mary Dillon, Ulta Beauty’s Chief Executive Officer, and Sona Chawla, Walgreen Co.’s President of Digital and CMO, spoke about their business models and winning in beauty. Both women cited technology as a major force that continues to change the state of their businesses, and both are investing in technological infrastructure to enhance the purchasing experience in an omni-channel way, so that their shopper has the same type of experience both in and out of store.Continue reading
The beauty retailing landscape is constantly in flux. The consumer’s path to purchase is not always clear as offline and online shopping are more intertwined than ever before.
Alternate shopping channels and sub-channels once touted by many in the cosmetics and fragrance industry as being “negligible” or “insignificant” have emerged as “essential” for the growth of brands. Digital shopping has moved from the peripheral to the epicenter of a brand’s distribution strategy. The formula for a winning marketing approach can be created based on the awareness of the beauty retailing mix and what is appropriate for a particular product or category.Continue reading
The world of beauty moves fast. A short decade ago, mass outlets and department stores were practically the only places U.S. consumers shopped at for beauty products. The Internet was in its infancy and touted by many in the cosmetics and fragrance industry as being “negligible” or “insignificant” since the play and scent factors were missing. Specialty stores emerged as a channel to be taken seriously, but to this day, these outlets continue to mystify industry players while their market share steadily rises. Television shopping has also since established itself as a credible outlet, thanks to the seemingly overnight success of infomercial brand Proactiv. Today, these newer, alternate channels have become even more important, while fresh retail concepts like mobile shopping have emerged.Continue reading
“How can brands engage beauty consumers beyond demographics?”
“How can beauty brands break through the clutter?”
“How can beauty brands stay relevant as technology evolves?”
These questions were posed by students in the “Engaging the New Beauty Consumer” team from FIT’s Cosmetics and Fragrance Marketing and Management Master’s Degree Program, a think tank of innovative leadership for the beauty industry, presented at their Capstone Research Presentations last week.Continue reading