La Lumière's illuMask

Wearable Devices and Elegant Lasers Invigorate the At-home Beauty Devices Market

Inspired by professional technologies like lasers and the first-ever wearable mask devices, new products help fuel consumer interest and the at-home beauty devices market, which globally increases by nearly 14% in 2014, reveals our recently released Beauty Devices: Global Market Analysis and Opportunities study. The market continues to be remarkably dynamic, nearly doubling in size since first tracked globally in 2014.

One of the most unique launches comes from newcomer La Lumière with its illuMask brand of wearable LED light masks. Available in two varieties—Anti-Acne and Anti-Aging—and at an affordable $29.95 price tag, illuMask caters to the mass market, which has, until now, lacked traction.Continue reading

Instrumental Cosmetics

Instrumental Cosmetics: the Story of a New Eldorado

Formes de Luxe, a French beauty magazine, joins the discussion about one of the most popular and hottest topics in the world of beauty today – beauty devices. Published in January 2015, the article looks at the attractive opportunities within the beauty devices market and delves into the various device options that are currently available on the market. The article notes:Continue reading

Beauty Devices Market

At-home Beauty Devices Market Takes Flight in Europe in 2014

Our soon-to-be-published report on the at-home beauty devices market revealed some interesting trends that we have not seen since we’ve started covering this market four years ago. This year, it is expected that Europe’s growth for the at-home beauty devices market will outpace the United States, approaching to a 25% increase. This is an impressive number as other related markets, such as professional skin care, achieve an approximately 7% growth. What’s driving this growth?Continue reading

Skin Care from Head to Toe

Skin Care from Head to Toe: All at the 24th ISPA Conference & Expo Show

Skin care experts and enthusiasts converged at the Mandalay Bay hotel in Las Vegas to attend The International Spa Association‘s annual conference last week. The show’s mantra focused on creativity in aspects of spa business, from ideation to the presentation of products.

The exhibition opening was celebrated with a vibrant introduction from the University of Las Vegas’ drum line. When the exhibit hall doors opened, there were brightly lit booths where spa directors and line representatives sampled the newest products, reviewed line sheets, and placed orders.Continue reading

Beauty Retailing

2014 Beauty Acquisition Spree Continues, Plus Up-and-coming Players to Keep an Eye On

After a lull following the global recession of 2009, merger and acquisition activity heated back up in 2013 and strongly continues into 2014. Among the most notable transactions so far this year are Henkel’s acquisition of three U.S. professional hair care brands, Sexy Hair, Alterna, and Kenra; Bayer’s purchase of Merck’s OTC and consumer care business, including Coppertone and Dr. Scholl’s; and L’Oréal’s purchase of NYX Cosmetics. The beauty industry has clearly emerged from the recession with a number of buyers that have significant cash on the books who are searching for attractive (and often smaller, niche) beauty brands and are willing to pay more than in previous years. As such, brands that were previously off the market are reconsidering availability.Continue reading

New Products + Consumer Education: The Keys to Success for At-home Beauty Device Market in 2014

New Products + Consumer Education: The Keys to Success for At-home Beauty Device Market in 2014

Building on a solid foundation, the at-home beauty devices market continues to gain prominence globally. Marketers continue to lure consumers this year with improved technologies on existing products, new entries altogether, and high-priced anti-aging devices that utilize laser technology.

To date, cleansing seems to be the sweet spot for beauty marketers as Estée Lauder’s Clinique enters the fray with its Clinique Sonic System Purifying Cleansing Brush priced at $89.50. The well-known skin care brand promotes its new device with its well-known existing skin care regimen. Market leader Clarisonic continues its global expansion, aggressively promotes its line in the United States and introduces its Smart Profile Face Brush. The face brush is based on a Radio-Frequency Identification Communication Chip that allows it to automatically adjust speed, frequency, and cleansing time for specific areas of the face.Continue reading

At-home Beauty Devices

Beauty’s Best Kept Secret: Awareness of At-home Beauty Devices Remarkably Low while Satisfaction is High Among those in the Know

Nearly 70% of the respondents from the newest consumer research, which queries women from China, France, Germany, Japan, the United Kingdom, and the United States that own devices for aesthetic benefits are either “satisfied” or “very satisfied” with these high-tech gadgets, according to our recently published Beauty Devices: Global Market Brief. Meanwhile, awareness is low with “didn’t know about them” as the second most commonly given reason from those who have not yet tried an at-home beauty device.

“Our research shows that women who use skin care devices have a high level of satisfaction. However, the penetration rates of these high-tech gadgets are low across most regions due to lack of awareness about them, indicating significant opportunity for marketers to attract new consumers,” notes Karen Doskow, Director of Consumer Products at Kline.Continue reading

Skin Care Concerns to New Technology

Exchanging Ideas with the Legendary Dr. Robb: From Skin Care Concerns to New Technology

Which beauty segments are enjoying the fastest growth? What’s driving this growth? Questions like these were addressed recently by Kline’s very own Carrie Mellage, Vice President of Consumer Products. On February 18, 2014, Carrie had the privilege of participating in a panel discussion with Pam Busiek, President and CEO of Independent Cosmetics Manufacturers and Distributors (ICMAD), and the legendary Dr. Robb Akridge, founder of Clarisonic, at the 2014 Global Beauty & Wellness Exchange held at the Ritz-Carlton in Amelia Island, FL. Continue reading

Clarisonic Cleanser - A Logical Choice

L’Oréal Acquires Clarisonic – A Logical Choice

The recent news of L’Oréal’s acquisition of Pacific Bioscience Laboratories, Inc., the marketer of Clarisonic, comes as no surprise to us at Kline. L’Oréal has a long and solid history of growing its business by acquiring and developing dynamic brands… Matrix, Kiehl’s, Skinceuticals, and Essie, just to name a few. L’Oréal is a leader in the global and U.S. beauty market; it has deep pockets; and is quick to act on market trends. The firm is also reporting solid financial results against the backdrop of a tough economy, with its first three quarters of 2011 up 5.1% on a like-for-like basis. The acquisition will also help bolster L’Oréal’s position in skin care in the U.S., which is relatively weak compared to its global standing.Continue reading