Products that claim to provide instant results to satisfy the on-the-go consumer continue to climb the charts of Kline’s new digital tracking service, Amalgam, during Q2. Many of the products that make an appearance in the top 500 of their respective product categories highlight the count of seconds or minutes it takes to see results in their product names, and virtually all of these products improve their score and rank from Q1.Continue reading
As consumers continue to integrate facial masks, particularly sheet ones, into their skin care routines, marketers are exploring new textures in their products. Jelly-like products appear in the facial masks segment in Q2 and improve their score and ranking from Q1, according to Amalgam, a new digital tracking service by Kline.
Taking the industry by storm, male grooming continues to be one of the fastest-growing segments in the beauty and personal care industry, advancing at high single-digit growth rates. New product introductions, relaunches, aggressive marketing strategies by brands, and most importantly—accessibility and ease of purchasing of products with a click of a button—contribute to the dynamic growth of the category. Kline’s soon-to-be-published Male Grooming: U.S. Market Analysis report explores this dynamic segment, focusing on market size and growth, news-making imports, alternate channel analysis, key new launches, and product trends. Moreover, this edition has insights into the consumer’s mind by exploring areas that answer questions of key grooming concerns men want to address and influencers of purchasing decisions.
Kline’s experts answer some of your questions regarding the category:
Products offering glowing skin and sun-kissed, beachy hair sans days spent in the sand move up the ranks in Q2 according to Amalgam, Kline’s digital tracking service.
One of the top trends revealed by Amalgam is tanning waters, a new texture in self tanners. Several appeared for the first time in Amalgam during Q2, including Isle of Paradise Self-Tanning Water, St. Tropez Self Tan Purity Bronzing Water Mousse, James Read Gradual Tan Coconut Water Tan Mist Body, and Vita Liberata Invisi Foaming Tan Water with Mitt. Ten tanning waters rank in the top 600 in sun care in June, up from just one in March. Overall, the entire sunless tanning segment improves the score and ranking in Q2.
Sales of at-home beauty devices continue to boom due to the increasing awareness and popularity of multi-functional devices among consumers, growing prominence of the direct sales distribution channel, expansion of prominent marketers in countries other than the United States, improved products, and an increasing number of alliances between beauty marketers and technology companies to introduce new devices. While the United States continues to gain sales, focus is shifting to the growing prominence of European and Asian markets. Last year, the Asian market enjoyed an impressive sales growth, driven by the current stellar growth of China. Part of this superior performance is because of the introduction of new products, the entry of Clarisonic during 2013, and an overall strong performance from brands like Silk’n, Galvanic Spa, Clarisonic, and TRIA.Continue reading
On December 16, 2013, the Food and Drug Administration (FDA) issued a proposed rule that would require manufacturers of antibacterial hand soaps and body washes to demonstrate that their products are safe for long-term daily use and more effective than plain soap and water in preventing illness and the spread of certain infections. The FDA is specifically targeting triclosan, a chemical proven to have some adverse effects on animals and humans alike because it is absorbed through the skin. The chemicals originally used by surgeons to wash their hands before operations in recent decades were added by manufacturers to a variety of products, including mouthwash, laundry detergent, fabrics, and even baby pacifiers. Interestingly, according to the Centers for Disease Control and Prevention, one of the antibacterial active ingredients, triclosan, is present in the urine of 75% of Americans over the age of 5. The New York Times had reported on this back in late summer 2011, bringing to light this very issue – the safety as well as the efficacy – of triclosan. The chemical has been in use in consumer products since 1972 at a use level of 0.10 – 1.0%.Continue reading
Attend our free webinar covering the fast growing Asian Beauty Devices and Professional Skin Care markets.
Key Asia-Pacific market findings from Kline’s recent Beauty Devices: Global Market Analysis and Opportunities and Professional Skin Care Global Series reports, from an Asian perspective, will be shared in a free 30 minute webinar on Wednesday, July 31, 2013 at 12:30 pm (Beijing) / 1:30 pm (Tokyo) / 10:00 am (Mumbai). CLICK HERE TO REGISTER
For cosmetics and toiletries marketers who want to know how the tides of consumer sentiment are shifting over a period of time—for example, what products are they thinking of buying, which grooming needs are unmet, and what recent purchases are they happy with—Kline’s new Consumer Mindset Mapping service is the answer. Tracking consumers’ opinions quarterly in both China and the United States, this program utilizes state-of-the-art technology and methods for understanding subtle nuances of the effects of constant influences on human decision-making. If marketers want to stay on top of their game, they need to listen to consumers to understand why some brands succeed or lag behind and where to invest for the future in terms of research and development, as well as marketing. However, it is not only about listening, as marketers need to understand why consumers make the choices they do. Continue reading
The fiery growth in sales of professional nail care products outshined resilient but modest growth rates in other cosmetics categories, posting over 25% increase globally in 2012. Compared to other beauty treatments, these services remain to be affordable indulgences driving greater consumer demand.Continue reading
The beginning of every year is an occasion for reflection, a time of assessment, and best-of lists.
In the past year, there was a great deal of focus on niche and rising markets. Apart from Kline’s traditionally sought after industry reports, such as Cosmetics & Toiletries USA and Global Professional Skin Care, among hot topics covered were Beauty Devices, Male Grooming Products, and Professional Nail Care where business owners, aware of the opportunities in these emerging markets, are inspired to become quickly familiarized with industry developments. Kline, an exclusive supplier of these niche market insights, provides clients with early market intelligence, often free of charge available though our blogs, webinars, and social media outlets.Continue reading