Beauty’s Fusion of Natural and Digital Worlds

Beauty’s Fusion of Natural and Digital Worlds

Nature-inspired products, social influencers, technology, indie brands, millennials, and the rise of gen z are key trends shaping the U.S. cosmetics and toiletries market today. Recording solid growth of 3% in 2016, the ever-evolving beauty market is poised for another year of success.

As we begin our research for the 43rd edition of Kline’s Cosmetics & Toiletries USA report, encompassing five product classes and 17 product categories, we take note of important developments and highlights.Continue reading

CEW Product Demonstration

The Best of CEW’s Product Demonstration Continues to Excite Beauty Lovers

Last week, we attended CEW’s Product Demonstration, an annual event where beauty’s best showcase their finest creations ranging from skin care to hair care products. We were pleased to see that many of the products exposed were in line with the trends noted in our annual Cosmetics & Toiletries USA report. Here’s what caught our attention the most in each category.

In skin care, facial masks suggest this trend is certainly not close to over. Two products that we noticed catching a lot of attention were the Dr. Brandt Skincare Magnetight Age-Defier, which demonstrates innovation with an iron-infused mask that is removed using a magnetic tool, and the Glamglow Gravitymud Firming Treatment, which features an illuminating chromed color, peel-off mask that targets signs of aging.Continue reading

Beauty Indies

Beauty’s Notable Disruptors Move Categories Across the Board

Indies, beauty’s notable market movers, are disrupting categories across the board with innovative product offerings and utilizing social media platforms to appeal to experimental consumers. Kline’s new Beauty’s Most Buyable Brands: Global Tracking Service will take a close look at these disruptors and assess what makes them relevant in today’s marketplace. In the following interview, Kline’s experts answer important questions on this upcoming report.Continue reading

Male Grooming

The New Age of Beauty Becomes Male-centric

Men’s grooming continues to be on beauty marketers’ radar. Recently, a new trend focusing on male consumers is making big waves and has great potential to impact the market in the upcoming years. Men’s cosmetics and gender-free beauty are the next steps in the male beauty movement, with the media, indie beauty brands, and even major beauty companies paying tribute to the rise of men in beauty.

Social media gave a voice to indie beauty brands as reported by Kline’s Beauty’s Most Buyable Brands: Global Tracking Service, and it is now providing a platform to men who are just as passionate as women are about cosmetics and beauty. Social media has given a platform to early male adopters of makeup to share their experiences with the world. Continue reading

Makeup Trends

Indies and Unique Experiences Trend Big in 2016

Earlier this month, we attended the sixth anniversary of the MakeUp in NewYork show, an event that brings together professionals involved in the booming and ever-changing makeup sector. Combining an extensive exhibitor display and insightful conference program, with nearly 3,000 people attending over two days, the event didn’t disappoint. In case you missed it, here are some of the hot topics addressed at the event.Continue reading

Kline’s Karen Doskow and Dana Kruetzer at Indie Beauty Expo

Finding the Next Billion Dollar Buyout at the Indie Beauty Expo

More than 130 independent brands from around the globe, each with their unique concept and story, took over New York City’s Metropolitan Pavilion last week for this year’s Indie Beauty Expo (IBE). The event showcased the latest trends and new brands that are waiting to be discovered and hoping to follow in the footsteps of IT Cosmetics, GlamGlow, and NYX.

Natural beauty was certainly the theme at IBE, with more than 100 brands marked as green, clean, or both. Besides the obvious nature-inspired aesthetic, skin care products galore, and fascinated shoppers, here are a few brands that we thought were noteworthy:Continue reading

U.S. Cosmetics and Toiletries Market

What’s Ahead in the U.S. Cosmetics and Toiletries Market?

Naturally positioned products, male grooming, indie brands, beauty apps, and the power of social media were some of the most talked-about trends in the U.S. cosmetics and toiletries market in 2015. Posting solid gains for the sixth year in row, the market is poised to continue on this upward path in 2016. We will reveal these trends and assess their impact on the market landscape.

As we start our research for the next edition of our annual Cosmetics & Toiletries USA report, our beauty expert Naira Aslanian shares a few insights about the market and this highly detailed report.Continue reading

Cosmetics & Toiletries USA

Personalization and Social Media Drive Sales of U.S. Beauty Brands

The U.S. beauty market is driven by technological advancements that allow personalized beauty solutions on various levels. High double- to triple-digit growth is seen among those brands that manage to capitalize on personalized approaches in 2015. Driven by these high growth brands and particular product categories, sales of cosmetics and toiletries increase by 3.8% in 2015.

Personalization starts at the product level when brands like Skin Inc., Lancôme, or Mix-o-logie offer their custom beauty regimens or scents, and continues through personalized products suggestions offered by beauty apps or targeted marketing messages through various social media platforms.Continue reading

Cosmetics & Toiletries USA

Makeup’s New Power Trends for 2016

In 2015, retail sales of makeup in the United States soared to $13.2 billion, which is the largest growth for the market since 2011. Our soon-to-be-published published edition of Cosmetics & Toiletries USA pinpoints that such stellar growth of the makeup market is partly attributed to viral trends initiated by celebrities and social media makeup artist influencers.

We recently attended The Makeup Show, a professional makeup artist event in New York City. This event solidified that the makeup industry continues to be shaken by social media makeup artists, as well as the alarming rate that trends go viral on the Internet. With the first half of 2016 quickly coming to an end, we wanted to take a look at the makeup trends we saw at the recent event, as well as well as other trends driving market growth in 2016.Continue reading

Cosmetics & Toiletries USA

Sophisticated Selfie Makeup Products Spur the Beauty Market

Recently published data from Kline’s annual Cosmetics & Toiletries USA report reveals that the makeup product class, which grows by nearly twice the market average, spurs the beauty industry forward in 2015. Trends like the highly coveted power brow, facial sculpting through techniques, such as contouring and strobing, and bold, luscious lips all contribute to a successful year for makeup. Kline’s expert insider Kelly Alexandre answers some key questions regarding the market’s performance and what to look for in the future.Continue reading