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The emergence of independent stylists as a growth channel has opened the door for untapped revenue potential for salon hair care brands. Globally, the number of hair salons has declined almost 5% from the 2019 levels. While the door count decreased, many of the previously salon-employed stylists decided to venture into opening independent hair-related services—driving
Latin America’s share of global salon hair care sales registered a slight increase in 2020, thanks to independent stylists and the e-commerce channel, despite being hit at a level similar to the global average. Brazil was among the best performers, while Mexico was severely impacted by the COVID-19 pandemic.
It’s no secret that the salon hair care market suffered gravely due to the coronavirus pandemic. With salons closed for several months, most countries analyzed in our Salon Hair Care Global Series report registered declines. Despite these setbacks, some of the trends that started in previous years, like the move toward sustainability and channel diversification, further
Among the most important shifts that are occurring in the salon hair care industry is stylists’ migration from salons to independent businesses. The recently published edition of our Salon Hair Care Global Series revealed that an increasing number of stylists are becoming independent. Not being affiliated with a salon, these hairdressers decide to rent out
