Natural Products: OTC and Personal Care

Understanding the Natural Consumer for OTCs and Personal Care Products

Consumers’ desire for natural products doesn’t pertain only to foods and beverages, but extends into many other areas, including personal care products and OTC medicines. Consumers are increasingly aware of ingredients and seek transparency in labeling for products that will be applied topically or ingested. Environmental concerns, green consciousness, and sustainability are important to consumers who are driving strong growth of natural products in both the personal care and natural OTC markets.Continue reading

Naturals Move Up from Niche to Mainstream

Naturals Move Up from Niche to Mainstream

Moving away from a niche positioning, “clean” and “green” beauty products become mainstream amid lifestyle changes towards wellness and overall health, recording nearly 9% growth in the United States in 2017, more than double the growth of the conventional U.S. cosmetics and toiletries market. With the recent publication of the U.S. volume of our latest report Natural Personal Care Global Series, our experts answer key questions about the market’s developments.Continue reading

Natural Beauty

Bringing Natural Beauty into the Mainstream

No longer a niche movement, naturally positioned and nature-inspired products continue to rise as consumers increasingly demand transparency and sustainability in their beauty products. The U.S. natural personal care market is thriving, recording strong growth of nearly 10% in 2016, with forecast growth to continue along the same trajectory for 2017, according to our Natural Personal Care Global Series report.

While previously only found in upscale specialty food retailers like Whole Foods, natural beauty has gone mainstream, entering traditional retailers, such as Target and CVS, in recent years, and the category continues to expand on the retail scene throughout 2017. Continue reading

The Body Shop

The Body Shop – History or Future in L’Oréal’s Pocket?

The Body Shop’s future ownership is being highly discussed after rumors that the giant is reportedly interested in selling the brand after a decade of ownership. L’Oréal acquired the company in 2006, but has been struggling with it ever since, despite its overall robust corporate performance. Once seen as a good opportunity to enter the vertically-integrated specialty channel, the sole channel in which L’Oréal was not yet present, The Body Shop is nowadays the only boutique beauty retailer chain in the United States among the top 10 that registered a sales decline in 2016, according to Kline’s Boutique Beauty Retailers: Channel Analysis and Opportunities report.Continue reading

Best of Beauty in 2016

Taking a Look Back at the Best of Beauty in 2016

As we enter 2017, we wanted to share with you our most appreciated initiatives through 2016. We covered an array of new trends from bond builders in the global salon hair care market to barbershop trends in Europe. We continued our coverage of the dynamic and important markets through our well-regarded report series: Beauty Devices Global, Natural Personal Care Global, Professional Skin Care Global, Salon Hair Care Global, and Professional Nail Care Global. We also expanded our portfolio to cover the fast growing channel of boutique beauty retailers in four dynamic markets, as well as one of the most talked about trends in the United States—Korean beauty. We also introduced our legendary Cosmetics & Toiletries USA in a new and interactive format to enhance your experience while browsing this insightful study, which is often called the “industry bible” by industry professionals.Continue reading

How Well Do You Understand the Natural Consumer?

How Well Do You Understand the Natural Consumer?

Consumers’ desire for natural products doesn’t pertain only to foods and beverages, but extends into many other areas, including personal care products and OTC medicines. Consumers are increasingly aware of ingredients and seek transparency in labeling for products that will be applied topically or ingested. Environmental concerns, green consciousness, and sustainability are important to consumers who are driving strong growth of natural products in both the personal care and natural OTC markets. The U.S. market for natural personal care products has grown over 7% recently while the U.S. market for natural OTC medicines has grown over 11%, fueled by growing consumer awareness and interest in using these products.

In a recent survey of American adult consumers conducted by Kline, 46% note they used natural OTCs both for prevention of illness and to treat themselves when they are sick. Over time, the use of natural OTCs has increased, with 50% of consumers indicating more usage now than one year ago, and nearly two-thirds noting they buy and use natural OTCs more now than they did five years ago.Continue reading

VIVANESS 2015: More Natural Every Year

VIVANESS 2015: More Natural Every Year

With the growth of the natural and organic cosmetics segment in Germany accounting for 14% in 2014, the German Nurnberg Messe is the perfect setting for such an event as VIVANESS – International Trade Fair for Natural Personal Care. Over 200 natural personal care companies presented their products at the fair, and we were invited to present in the educational session Consumer Insights – worldwide; How Natural and Organic cosmetic gains ground. While there, we also picked up a few highlights and product trends from the show.Continue reading

Natural Personal Care

Free Webinar – Capturing the Green Trend: A Review of the Global Natural Personal Care Market

Natural Personal Care

The trend for natural beauty products is growing every year due to more and more consumers looking for greener ways to keep their skin looking naturally beautiful. In 2014, the global market for natural personal care products is estimated at more than $32 billion at the manufacturers’ level, with attractive opportunities for its players.Continue reading

Natural Personal Care Market

The Move Towards Truly Natural Products Aims to Strengthen the Natural Personal Care Market

While products formulated with a high proportion of synthetic ingredients dominate the global natural personal care market, accounting for nearly 75% of the total market share in 2014, truly natural positioning is gaining importance with consumers, manufacturers, and retailers. Following this trend, marketers have increasingly been reformulating with a higher proportion of truly natural ingredients in their products, finds the imminent Kline’s soon-to-be-published Natural Personal Care Global Series report.

The popularity of natural-inspired products is higher in less mature markets, such as Brazil and some Asia-Pacific countries, where disposable income and consumer awareness regarding product ingredients are low and where distinguishing between natural-inspired and truly natural cosmetics is not as important when making a purchase.Continue reading