Holiday Foot Traffic in Beauty Boutiques Down 45% in 2020
As the beauty industry approached its most important shopping season of the year, there was ambiguity regarding what the final picture would look like for single-brand retailers like Lush and Bath & Body Works, which are renowned for luring consumers with exclusive in-store experiences, desirable promotions, and giftable items. Now, after the holiday months, Kline’s analysis of foot traffic data from SafeGraph reveals that holiday foot traffic for this channel of