The salon hair care industry is showing positive signs of recovery after one of the most challenging years in history. As we prepare to release new data on more than 30 markets across the globe, our salon hair care experts are offering a sneak peek into some of the latest developments in three key countries. To watch a video version of this blog, follow The State of the Salon Industry in Key Markets.Continue reading
The multichannel movement among professional brands has grown in recent years, but how different companies react to it varies. Some brands are turning into hybrid brands and selling mostly or a large part of their products through retail stores as opposed to salons. Many examples of such brands can be found among newer players on the market, such as Oribe (now owned by Kao), Alterna (among Henkel’s brands portfolio), or Living Proof (a Unilever brand). Among well-established marketers that have had a multichannel approach for many years is Estée Lauder with brands like Aveda and Bumble and bumble. In the United States, Aveda even has its own vertically integrated stores.Continue reading
The salon business is tough, which is not news for those in the trenches on a daily basis. According to Kline PRO, the first half of this year saw service transaction counts down 6%, while service revenues declined by just 1%. Hair product sales from salons to consumers fell across all categories. So, what can be done to survive and ideally thrive? Be open to change and leverage the major advantage you have over much of your competition—the stylist.
Competitors, such as the Internet and unauthorized sellers, do not have a trained professional that can personally consult with the client, assess needs, and create an ultimate experience that will fully meet the client’s requirements and expectations. The stylist does need support however. Training on current techniques partnered with information on the latest trends in both services and products will give salons a fighting chance.Continue reading
The world of professional hair care is a hotbed for new products and brands that occasionally sneak in under the radar. According to Kline PRO, a powerful product-level resource for the salon industry based on transactional data, here are some of the most prominent brands seeing notable gains over 2014:
Olaplex – Sales soared more than 2,000% over its launch year. Its Hair Perfector No.3 is considered to be the crown jewel of the industry.Continue reading
Visitors of the 49th edition of Cosmoprof Bologna in Italy, the largest beauty trade show held in Europe, were not disappointed after exploring the latest market offerings from the beauty industry in 2016. While the show focuses on all aspects of beauty treatments from head to toe, this year’s edition seemed to highlight professional hair care for men and the world’s phenomenon of “plexes.”
From cutting, trimming, coloring, to braiding, conditioning, and styling, show attendees could simply enjoy the art of hairdressing embracing both the traditional and non-traditional tools of the trade. These ranged from simple shavers to the latest innovation in the form of a hair regrowth laser used in salons or at home. Continue reading
The recently completed 2014 edition of Salon Hair Care Global Series confirms that the global market for professional hair care products is growing steadily at almost 3%. In today’s blog post, we’re going to look at some interesting and lesser known facts about this market.
1. The Swiss city of Bern could be considered as the hairdressing capital of the world, counting approximately 3.3 salons per 1,000 inhabitants. In 2014, Kline covered the Swiss market for the first time. The research revealed it is a market of more than USD 150 million and an important contributor to the European salon hair care market size.Continue reading