The world of professional hair care is a hotbed for new products and brands that occasionally sneak in under the radar. According to Kline PRO, a powerful product-level resource for the salon industry based on transactional data, here are some of the most prominent brands seeing notable gains over 2014:
Olaplex – Sales soared more than 2,000% over its launch year. Its Hair Perfector No.3 is considered to be the crown jewel of the industry.
R+Co – Each quarter of 2015 surpassed sales from one year ago, resulting in a net gain of 212% for R+Co. Death Valley Dry Shampoo represents 10% of the company’s sales and is the third leading item in the dry shampoos segment with over 5% share for full year 2015.
Living Proof – Eight straight quarters of increased sales shows that science-based beauty is a winning formula. The Full Collection has the largest share of sales at 37%, but consumers also love the promise of the Perfect Hair Day Collection.
Zenagen – Another brand founded on scientific principles is making an impact. Zenagen posted 612% growth over 2014 and owns a rounded 9% share of the thinning hair segment. Revolve Hair Loss Shampoo Treatment for Women is the star of the company’s lineup, with almost half of its sales.
A number of other brands have appeared in our Kline PRO database and are showing some impressive movement, but their sales volume is still too low to know yet if they are the real deal. However, it is worth taking a note of these as they might be “the next big thing.” The ones to watch include:
Kin Cosmetics – Entering the U.S. market recently, Kin Cosmetics’ sales were first detected in the first quarter of 2015. The company’s products are present in all categories, but this year’s growth was fueled by promotional offerings, such as the Kinessences and Kin Color Trios.
Pai Shau – The company’s Signature Exotic Tea Complex is the basis of products designed to strengthen, nourish, and protect the hair. Pai Shau’s products gained a considerable presence in the database in the second half of 2015. Replenishing Hair Cleanser, Replenishing Cream Conditioner, and Supreme Revitalizing Mask combine to represent its Hydrating Ritual line.
evo – This quirky brand’s conditioners are putting it on the map, and Ritual Salvation Repairing Conditioner is its leading item.
Suavecito – Pomades from this company are taking hold of the hair styling category. The brand currently holds the fifth spot with a nearly 5% share.
Innersense – Sourced from organic ingredients, this is a relative newcomer with a full line of hair products. The brand showed spotty sales in 2014, but a pretty hefty lift in the second half of 2015 sees it experiencing an amazing 5,000% increase.
Layrite – This men’s line mainly comprised of pomades hit our Kline PRO database in the final quarter of 2014. Since then, sales have basically doubled from one quarter to another. Layrite’s share in the pomade/paste segment is a little over 1%, with a promising 1,100% increase over its debut quarter.
The performance of these brands is tracked fully in our Kline PRO service. Crafted in partnership with the Professional Beauty Association (PBA), this comprehensive interactive database enables users to access the latest sales performance data on the professional hair care industry like never before. Based on transactional data, it yields category, brand, and product-level sales data on a quarterly basis. For additional information, please contact us.
Written by Paula Gottdiner, Project Manager Consumer Products