newsletter kline pro september monthly news 2

The Bond-Builder Wars: Who’s Coming for Olaplex’s Crown?

Olaplex may be royalty in the bond-builders market, but that isn’t stopping other companies from trying to claim its throne.

The brand, which introduced the world to bond builders in 2014, is today on the verge of going public, with the initial stock offering projected to potentially raise $1.23 billion. In 2020, Olaplex was the only brand among the top 10 to register an increase — it was up double digits for the year — and had the distinction of being the sole brand to not post a decline. Olaplex was also one of only a handful of companies in 2020 to show increases across every channel.Continue reading

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Hybrid Professional Hair Products Scale Up

Despite the world slowing down due to the COVID-19 pandemic, hair care consumers are still seeking that always-elusive goal: an easier, no-fuss maintenance routine. In responsemanufacturers have put extra emphasis on this space, recently introducing hybrid products that combine multiple forms or benefits in one product. Continue reading