One of the most important trends in the beauty industry today is personalization. Device marketers are jumping into the trend and offering a custom-made experience with their product to create a long-lasting relationship. This trend plus others, such as dermal rollers and microneedling, contribute to the strongest growth the U.S. beauty devices market has seen in several years.Continue reading
Earlier this month, the Kline team joined hundreds of skin care professionals and enthusiasts in Washington, DC, at the annual American Academy of Dermatology (AAD) conference to explore all things new in the world of professional aesthetics. The highly attended show demonstrated interest in customized skin care and body applications to strategic partnerships and augmented offerings, and here are some of the notable tidbits that we observed on the floor through displays and conversations with industry experts. Continue reading
The Professional Beauty London trade show is one of the largest platforms for marketers participating in the professional beauty business to showcase their innovations and treatments. The 2019 event was crowded with a mix of marketers from various categories including skin care, aesthetics, nail care, hair care, and lash extensions. There were many large, medium, and small brands displaying their products/treatments and educating consumers and beauticians about their efficacy.Continue reading
No longer a niche segment, natural personal care products continue to increase their share in the overall beauty landscape. Cannabis-infused beauty products are also on the rise, with marketers rapidly incorporating cannabis into their product offerings. We will tackle these trending topics in a complimentary webinar taking place on March 13 at 10:00 AM EST. Continue reading
As marketers fight to stay on top of the fast-paced professional skin care market, there is a vital need to take stock of consumers and what they value most when it comes to the treatments, brands, and types of products offered in professional skin care dispensing outlets. Often, marketers can misjudge what is most important to potential consumers, leading to oversights in their consumer-centric strategies. In addition, marketers may not realize which attributes are of the greatest importance to the consumer and may be spending unnecessary resources on perfecting an area that is already viewed positively.Continue reading
It is that time of the year again, and we’re excited to announce the 44th edition of our annual Cosmetics & Toiletries USA flagship report, in which we take a close-up look at the ever-changing beauty industry to reveal its latest trends and dynamics. The report is very detailed but easy to navigate and answers a plethora of questions, some of which the report’s project manager, Naira Aslanian, is answering in the interview below.
- What changes have taken place in the beauty and personal care market in the past year, and what do these changes mean for the marketers?Continue reading
Physician Dispense Survey Results are in, Aesthetic Procedures Skyrocket, and Coverage Expands to UAE!
Our coverage of the multi-faceted market for topical and nonsurgical aesthetic products hits a high note this year according to our report findings. From the fast growth of professional skin care products in the medical care providers channel to the booming demand for in-office procedures, these segments continue to be fruitful for market stalwarts, as well as relative newcomers.
As marketers fight to stay on top in the fast-paced world of professional skin care and working with aesthetic physicians, it is important to take stock. This month, we will publish our Physician-dispensed Skin Care: U.S. Perception and Satisfaction Survey, which offers an unbiased view point of what dispensing physicians find most important from the brands they offer their patients.Continue reading
The market for non-surgical procedures has exploded over the last two decades and continues to be vibrant in the United States, recording strong double-digit growth to reach $3.5 billion in 2017, according to our upcoming Professional Aesthetics: U.S. Market Analysis and Opportunities study. This strong growth is driven by several factors, including growing demand for body contouring treatments, technological advancements, distribution expansion, increasing brand awareness as notable celebrities including Christie Brinkley have become the face of devices, such as Ultherapy (Merz), and partnerships with skin care companies to provide complete skin health to consumers.Continue reading
The U.S. professional skin care market performed at its best in 2017, posting a strong growth of over 6%. Findings from our recently published U.S. volume for our Professional Skin Care Global Series reveal several reasons behind this solid growth, and some of the noteworthy developments are discussed below.
- Two key channels continue to dominate
The medical care providers channel is the largest channel of distribution and continues to gain market share. The number of physicians providing skin care treatments and dispensing products is increasing quickly, creating a favorable environment for beauty marketers. Continue reading
Globally, medical care providers tend to be the channel of choice among consumers seeking help with their skin care problems, ranging from fine lines and wrinkles, to brown spots, acne, and sagging skin. The channel includes dermatologists and plastic surgeons that offer an array of both surgical and non-surgical procedures and skin care treatments that attracts consumers. In 2016, Americans spend $6.4 billion on non-surgical procedures, up 18.5% from $5.4 billion in 2015, according to the American Society for Plastic Surgery.
Medical care providers is the key channel driving growth in the skin care sector across several markets, including China, Europe, and the United States, according to Kline’s upcoming Professional Skin Care Global Series report. The channel records strong growth of 28% in China, 10% in Europe, and continues to record mid single-digit growth in South Korea and the United States.Continue reading