While skin care continues to steadily grow, there is a segment known as therapeutic skin care that has performed particularly well in 2018 and is expected to have another unprecedented year of growth in 2019. Therapeutic and dermatologist-recommended products not only include facial care but also hand and body products for skin care issues like eczema; they also include sun care. According to our Cosmetics and Toiletries USA report, this segment includes brands such as Eucerin, CeraVe, Cetaphil, and Neutrogena, to name a few. Combined, these brands exhibited growth of 7.1% in 2018 and total nearly $3 billion at the retail level.Continue reading
With the continuous shift in consumer preferences, marketers and retailers are challenged to stay relevant in the beauty and personal care space. In recent years, an exciting development has been making inroads across all beauty channels: private-label beauty.
The private-label beauty segment has been advancing rapidly, as an increasing number of retailers such as QVC, Saks Off 5th, and Dollar General have entered this lucrative space. According to our recently published Cosmetics & Toiletries USA report, in 2018, private label climbs to the top 10 position in the beauty market in terms of annual sales, competing with giants such as Procter & Gamble and Johnson & Johnson. Moreover, these products advance almost 10% in 2018.Continue reading
The U.S. volume of the first edition of Kline’s Professional Skin Care: Global Consumer Attitudes and Behaviors Survey is now published, revealing insights that are anticipated but also equally surprising. Ahead, we debunk common misconceptions about professional skin care consumers as well as the professional skin care market based on the survey’s results. Here are the top five:Continue reading
The physician-dispensing market in the United States continues to be attractive, with newly licensed doctors starting to dispense skin care products. This has been a tradition mainly for dermatologists and plastic surgeons, as over 40% of them have been dispensing skin care products for more than 10 years, according to Kline’s recently published Physician-dispensed Skin Care: Perception and Satisfaction Survey.Continue reading
The market for naturally positioned personal care products grows at a rapid pace of about 10% in 2018. It is primarily driven by ingredient trends, product efficacy, and brand ethics.
Skin care products make up the largest product category in the market, as the naturals movement in beauty is largely tied to wellness. One of the drivers of growth in skin care is the use of cannabis. Some of the new brands entering the market that focus on the inclusion of cannabis in facial skin care include High Five and Cannuka. Existing brands also launch cannabis-infused skin care products, such as Herbivore’s Emerald Cannabis Sativa Hemp Seed Deep Moisture Glow Oil.Continue reading
One of the most important trends in the beauty industry today is personalization. Device marketers are jumping into the trend and offering a custom-made experience with their product to create a long-lasting relationship. This trend plus others, such as dermal rollers and microneedling, contribute to the strongest growth the U.S. beauty devices market has seen in several years.Continue reading
Earlier this month, the Kline team joined hundreds of skin care professionals and enthusiasts in Washington, DC, at the annual American Academy of Dermatology (AAD) conference to explore all things new in the world of professional aesthetics. The highly attended show demonstrated interest in customized skin care and body applications to strategic partnerships and augmented offerings, and here are some of the notable tidbits that we observed on the floor through displays and conversations with industry experts. Continue reading
The Professional Beauty London trade show is one of the largest platforms for marketers participating in the professional beauty business to showcase their innovations and treatments. The 2019 event was crowded with a mix of marketers from various categories including skin care, aesthetics, nail care, hair care, and lash extensions. There were many large, medium, and small brands displaying their products/treatments and educating consumers and beauticians about their efficacy.Continue reading
No longer a niche segment, natural personal care products continue to increase their share in the overall beauty landscape. Cannabis-infused beauty products are also on the rise, with marketers rapidly incorporating cannabis into their product offerings. We will tackle these trending topics in a complimentary webinar taking place on March 13 at 10:00 AM EST. Continue reading
As marketers fight to stay on top of the fast-paced professional skin care market, there is a vital need to take stock of consumers and what they value most when it comes to the treatments, brands, and types of products offered in professional skin care dispensing outlets. Often, marketers can misjudge what is most important to potential consumers, leading to oversights in their consumer-centric strategies. In addition, marketers may not realize which attributes are of the greatest importance to the consumer and may be spending unnecessary resources on perfecting an area that is already viewed positively.Continue reading