The Professional Beauty London trade show is one of the largest platforms for marketers participating in the professional beauty business to showcase their innovations and treatments. The 2019 event was crowded with a mix of marketers from various categories including skin care, aesthetics, nail care, hair care, and lash extensions. There were many large, medium, and small brands displaying their products/treatments and educating consumers and beauticians about their efficacy.
The professional skin care space was mainly crowded with several European brands, including Elemis, Environ, Aromatherapy Associates, Dermalogica, Murad, Medik8, Janssen Cosmetics, Biologique Recherche, Phytomer, Sothys Paris, and Filorga. However, Elemis, one of U.K.’s largest and fastest-growing brands, stood out with its new product launches, along with beauticians conducting various live treatments that showed the efficacy of its products and several other marketing and promotional events. Elemis introduced a line of innovative products including the Biotec Skin Care Range, Pro-Collagen Definition Face & Neck Serum, Nourishing Omega-Rich Cleansing Oil, Dynamic Resurfacing Serum, and Superfood Facial Oil at the event.
New Product Launches from Elemis
A few key trends from the show include the growing demand and popularity of products formulated with natural and organic ingredients, which was common among the beauty institute and spa brands. Anti-aging was the key focus for all the brands, as most of the new launches surrounded this skin concern. Ingredients such as collagen and retinols were popular as many brands were emphasizing these ingredients, and several marketers introduced their men’s range of products. Most of these trends have been captured in the recently published European volume of our Professional Skin Care Global Series report.
Professional Skin Care Marketers Displaying their Products
There were several professional aesthetic marketers including Syneron, Alma Lasers, Venus Concept, Deka, CACI Lasers, and Lumenis that displayed their latest non-surgical, light-based devices that treat a variety of skin concerns including aging, acne, cellulite, and pigmentation.
Professional Aesthetics Marketers Displaying their Devices
Eyelash extensions and enhancers were represented, with several small- and medium-size players showcasing their products and educating consumers about lash enhancement treatment. With several beauticians performing live treatments, the eyelash booths witnessed the most interest from consumers visiting the event, showing the interest in and attractiveness of this category. Kline covers the dynamic market for consumable lash enhancement products in a full report entitled Lash Enhancer Products and Services: U.S. Market Brief.
To learn more about the professional beauty market globally, browse our reports covering topics such as professional skin care, professional aesthetics, physician dispensed, and more. In addition to this, we are pleased to announce the first edition of our Professional Skin Care: Global Consumer Attitudes and Behaviors Survey, an independent research survey which will help marketers understand the consumer attitudes and behaviors toward professional skin care services and products. This study will provide individual volumes for China, Europe, and the United States.