Consumer Cannabis Blog 1

What does passage of the Farm Bill mean for health and personal care CBD marketers?

On December 12, 2018, the U.S. Congress passed the Agricultural Improvement Act of 2018, otherwise known as the Farm Bill. The bill legalizes the production and transportation of hemp and hemp products, among other things. The Farm Bill has been sent to President Trump, who is expected to sign off on it before the end of the year. Marketers of health and beauty products containing Cannabidiol (CBD), which can be sourced from hemp, have anxiously awaited passage of the Farm Bill in the hopes that it will expand the U.S. market for consumer CBD products. However, this market is still burgeoning, and uncertainty about the legality of marketing CBD products nationwide continues to perplex marketers and retailers.

The Farm Bill defines “hemp” as “the plant Cannabis sativa L. and any part of the plant, including the seeds thereof and all derivatives, extracts, cannabinoids, isomers, acids, salts, and salts of isomers, whether growing or not, with a delta-9 tetrahydrocannabinol [THC] concentration of not more than 0.3 percent on a dry weight basis.” While the definition of hemp will include any part of the Cannabis sativa L. plant, it retains prior regulatory limits used to define industrial hemp by limiting permissible levels of THC concentrations to no more than 0.3%. Hemp and hemp products that meet this definition will be exempt from the definition of “marihuana” (or marijuana) under the Federal Controlled Substances Act, thereby removing it from the list of prohibited Schedule I drugs.

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Independent OTC Companies

Spotlight on Fast-Growing Independent OTC Companies

Unlike most of the large, traditional OTC players, small, independent OTC companies have recently recorded double-digit sales growth.  These companies often outpace market growth by offering unique brands, uncommon and often natural ingredients, focused distribution, and a strong online presence, frequently combined with compelling digital marketing that resonates with today’s OTC consumers.  Identifying these market disruptors and learning the factors that make them resonate with consumers and retailers is crucial. Continue reading

“The pill” may be easier to obtain in the United States in the near future

“The pill” may be easier to obtain in the United States in the near future

Oral contraceptives (OCs), known commonly as “the pill,” are prescription medications that prevent pregnancy. The most common brands of OCs contain hormone combinations of estrogen, progestin, and/or progesterone. These products have been used for years and were first launched on the U.S. prescription market in the 1960s. While OCs resulted in a new era of pregnancy protection for women, they were not without potential side effects to be considered, including risk of blood clots, heart attack, stroke, high blood pressure, and breast cancer (particularly for women who smoke). To date, OCs have proven to be one of the most popular forms of birth control, due to ease of use, efficacy, and their good safety profile for most women. Continue reading

Independent OTC Companies

Independent OTC Companies Poised for Rapid Growth

The U.S. OTC market is characterized lately by slow, steady growth of anywhere from 1% to 3% annually.  There are small, independent companies, however, that have recently recorded double-digit sales growth.  These companies often outpace market growth by offering unique brands, uncommon and often natural ingredients, focused distribution, and a strong online presence, frequently combined with compelling digital marketing that resonates with today’s OTC consumers.  Identifying these market disruptors and learning the factors that make them resonate with consumers and retailers is crucial.Continue reading

Emerging Laundry Trends at Extended Care Facilities

Emerging Laundry Trends at Extended Care Facilities

The number of beds and facilities in the extended care industry has remained flat as nursing homes compete with at-home care and assisted and independent living facilities. However, extended care facilities is still an important end-use segment for suppliers of laundry chemicals, because sanitizing and disinfecting linens and garments are crucial in a setting with elderly patients and residents. Continue reading

Commercial Laundry Trends in Extended Care

Commercial Laundry Trends in Extended Care

Kline is actively conducting research with end users of laundry chemicals to assess their usage, perceptions, and perspectives on emerging trends. The extended care segment, including nursing homes, assisted living, and independent living facilities, are part of this research. The most commonly used laundry chemicals among extended care facilities are detergent, bleach, and fabric softeners although unscented softeners are preferred due to the fragile patient populations at these facilities. Extended care facilities are most concerned with sanitizing and disinfecting their laundry, resulting in a majority preferring to process laundry on the premises rather than sending it out. Other important laundry chemical attributes for this end-user group include chemical performance and stain removal. Continue reading

OTC Market Forces Impact Industry Growth

Internal and External OTC Market Forces Impact Industry Growth

The U.S. OTC market overall experienced 2.0% growth in 2017 with upper respiratory and topical products classes posting higher than average gains, according to Kline’s Nonprescription Drugs USA 2017 annual market study. “A strong cold and flu season in both Q1 and Q4 of 2017 drove the OTC cold and sinus market up 4.5% from 2016 levels,” says Laura Mahecha, Industry Manager for Kline’s Healthcare Practice. The topical products class posted 3.6% growth in 2017, driven by strong gains for OTC topical analgesics.Continue reading

Industrial and Institutional Air Care

Adding Ambience: Eye on the Commercial Air Care Market

Industrial and institutional odor control products consistently demonstrate strong growth compared with other professional cleaning segments. Products like odor control, air and fabric refreshers, air fresheners, and odor eliminators are widely used by cleaning professionals to improve the cleanliness and appearance of facilities.

The professional air care market has posted a compound average annual growth of 3.0% from 2013 to 2017, according to Kline’s Janitorial and Housekeeping Cleaning Products and Foodservice Cleaning Products studies, published in 2017. These products contributed over $400 million to the industrial and institutional cleaning industry in 2017. Continue reading

Transparency and Nutritional Supplements

Transparency and Nutritional Supplements: Millennial Consumers Seek Clean Labels

There is growing interest in transparency on product labels from foods and beverages, to consumer goods, to personal care products, and now vitamin supplements. The Clean Label Project is an independent product testing organization that tests pet and baby foods and beverages for the presence of harmful ingredients. Clean labels are found on products that contain no artificial flavors, colors, sweeteners, preservatives, GMOs, antibiotics, or hard-to-pronounce, unrecognizable ingredients. Consumers are scrutinizing labels and ingredient lists, looking for short, easy-to-read, easy-to recognize ingredient lists. They are also attracted to products that claim to be “free of” artificial dyes, preservatives, GMOs, and other synthetic substances.Continue reading