As marketers fight to stay on top of the fast-paced professional skin care market, there is a vital need to take stock of consumers and what they value most when it comes to the treatments, brands, and types of products offered in professional skin care dispensing outlets. Often, marketers can misjudge what is most important to potential consumers, leading to oversights in their consumer-centric strategies. In addition, marketers may not realize which attributes are of the greatest importance to the consumer and may be spending unnecessary resources on perfecting an area that is already viewed positively.
Our new report, Professional Skin Care: U.S. Consumer Attitudes and Behaviors Survey, seeks to understand how consumers perceive professional skin care offerings in the market today and how well these products are meeting consumers’ needs and interests through a survey with hundreds of spa, salon, and aesthetic practitioner-goers. This survey will explore various key factors such as consumer engagement and experience, as well as products and services offered, to determine the ones that are most important to consumers when it comes to booking an appointment with a doctor versus a spa or making a product purchase after a service has been performed, be it a skin resurfacing treatment or a simple facial.
The U.S. market for professional skin care products grew more than 6% in 2017, according to Kline’s Professional Skin Care Market: Global Market Analysis and Opportunities. This healthy growth continues to be fueled by growing consumer interest in nonsurgical procedures as well as the sale of products that either help extend the results of a service or complement it. We will ask consumers what motivates them to buy a product after they experience it during their treatment. Are they intrigued by the product’s scent, texture or the way it was applied by the aesthetician?
Consumer purchasing patterns are changing drastically as several consumers make repeat purchases through other channels of distribution, including e-commerce. We will explore the path to purchase a product through the Internet versus the spa/physician in our study, as well as other factors that add to making a purchasing decision.
A few consumer trends that continue to drive the professional skin care market include the continued demand for visible results, multiple benefits from high-priced professional products and the increase in the frequency of consumer visits to medical spas that offer non-surgical procedures and skin care treatments/services. Giving the market more attractiveness and accessibility is key. Millennial-focused medi-spa formats such as Skin Laundry and Alchemy 43, which are targeting the on-the-go consumer who is increasingly opting for quick solutions, minimally invasive treatments, and a fun beauty experience, are on the rise.
For more insights on the professional skin care market globally, please refer to our soon-to-be-published Professional Skin Care Market: Global Market Analysis and Opportunities report. This study analyzes the latest market shifts and key trends, back-bar and take-home sales by product type, sales and developments by channel, competitive landscape, and marketing activities, as well as the future view of the three biggest markets: China, Europe, and North America.